World Soccer Talk acquired by Playmaker

Today, World Soccer Talk® has been acquired by Playmaker Capital Inc., a media company with headquarters in Toronto, Canada.

Under the terms of the deal, Playmaker has acquired 100% of the digital assets of World Soccer Talk, a U.S.-based, soccer-focused media business that provides breaking news, deep analysis, and broadcast and streaming information related to soccer events, leagues, and clubs globally. 

“Soccer is on the rise in the U.S. and Canada, and Playmaker is focused on becoming the preeminent voice for the sport across the Americas, from the top of Canada to the bottom of Argentina”, said Jordan Gnat, Playmaker CEO. “World Soccer Talk Founder, Christopher Harris, exudes a true passion for sport that’s shared by the entire Playmaker team, and we’re excited to welcome him and World Soccer Talk into our family and our ecosystem as a core piece of a broader soccer strategy in advance of World Cups 2022, 2023 and 2026.”

World Soccer Talk’s domain authority for “where-to-watch” content makes it a popular and trusted source for soccer related information as well as an invaluable affiliate partner to sports streaming services. Affiliate advertising, the practice of delivering users to advertisers and sponsors and receiving a fee for users that convert to subscribers or one-time customers, is a vertical that Playmaker has sought to further activate across its myriad platforms. World Soccer Talk’s specialty in affiliate revenue generation will diversify Playmaker’s revenue streams and enhance user experience through exclusive and relevant promotions from the world’s leading brands and sports betting operators.

For more details about the announcement, see the official press release.

About World Soccer Talk: acquired by Playmaker

World Soccer Talk® is the leading media company for U.S. viewers delivering the most comprehensive world soccer TV & streaming schedules combined with the latest soccer news and information. Launched in 2005, World Soccer Talk has served more than 46 million soccer fans generating more than 12 million page views per year. The company offerings include daily, up-to-date schedules, a news site, a weekly soccer news podcast, an app available for Android and Apple, daily newsletters and downloadable TV guides and eBooks.