Telemundo leverages Super Bowl to promote World Cup coverage

Spanish-language broadcaster Telemundo Deportes will leverage the Super Bowl on Sunday to promote its coverage of the 2018 FIFA World Cup, which will be shown live and exclusively via Telemundo Deportes and Universo in the United States in Spanish.

A 30-second version of the commercial is slated to run during NBC’s Super Bowl LII Pre-Game Show and Universo’s Spanish-language telecast of the Game.

In addition, Cantor will join NBC’s Super Bowl LII Pre-Game Show as a special guest on Sunday, Feb. 4, starting at noon ET on NBC live from U.S. Bank Stadium in Minneapolis, Minn. He will lend his trademark voice and offer pre-game views and entertainment around the big event.

The Super Bowl activations will also mark the official launch of “Lo Vivimos Juntos” – or We Live It Together – Telemundo Deportes’ multiplatform marketing campaign that aims to rally Latinos across the country around the most anticipated, global sporting event – the FIFA World Cup Russia.

SEE MORE: Schedule of World Cup games on US TV and streaming

As part of the campaign, Telemundo Deportes released, through its digital and social media platforms, a minute-long cinematic spot that tells the story of how the passion for fútbol brings people together through the lenses of a group of children. Directed by renowned Mexican director Rodrigo Garcia Saiz, the short film aims to connect soccer fans with the power of storytelling, and positions Telemundo as the ultimate destination for the most authentic coverage of the 2018 FIFA World Cup Russia™.

As part of NBC Sports Group comprehensive coverage of the Super Bowl, Telemundo Deportes will present exclusive Spanish-language telecast of Super Bowl LII live on Universo, Sunday, Feb. 4. at 6 p.m. ET, featuring the New England Patriots and the Philadelphia Eagles. Universo’s telecast will also be streamed live via the Telemundo Deportes En Vivo app and TelemundoDeportes.com.

With Telemundo and NBC Sports being part of the same family of networks, the Spanish-language broadcaster continues to leverage its English-language NBC Sports to raise awareness of its World Cup coverage.

Here’s a sneak-peek of the Super Bowl ad: