Google in talks with Tottenham over stadium naming rights

Google is reportedly in advanced talks with Tottenham Hotspur over naming rights to its home stadium. Completed in 2019, Tottenham Hotspur Stadium is a state-of-the-art complex that cost around $1.1 billion to construct.

As of now, the club has no partnership for the stadium. Hence, the name of the ground is simply Tottenham Hotspur Stadium. Even then, Spurs CEO Daniel Levy stated in the past that naming rights are of interest to him and the club.

“We are only going to do a naming rights deal if we get the right brand, in the right sector, on the right money,” said Levy back in 2019. “If we can’t meet those three criteria, we won’t do it. At the moment, we haven’t found a company that meets all three criteria. We are not really close to anything on that at the moment.”

Levy’s patience may be about to pay off. Obviously, Google is one of the most valuable businesses on the planet. The American tech company also entered sports partnerships with McLaren Racing Formula 1 team, the NBA, and MLB.

Google interested in Tottenham Hotspur Stadium naming rights

Tottenham Hotspur Stadium is certainly one of the bigger draws when it comes to soccer complexes in England. The Premier League is already a major attraction and Spurs are also currently in the Champions League. Then, combine this with the fact that it is a simply stunning stadium. Plus, it has the third-largest capacity in the country for soccer at 62,580. Only Manchester United’s Old Trafford and Wembley Stadium surpass it. Therefore, Google’s interest is no shocker.

Along with soccer matches, the stadium has already hosted multiple National Football League games, significant concerts, and heavyweight title bouts as well.

Financial terms have not yet been suggested. Yet, in the event of a deal, Spurs earn a big boost on the books. For instance, Arsenal extended their stadium naming rights, along with jersey sponsorship, in 2019 in a reported deal worth about $56 million per season.

Spotify also recently partnered with Barcelona to rename their stadium ‘Spotify Camp Nou’ for a reported $310 million deal over four years. This breaks down to more than $75 million annually.