MLS, Apple and CBS Sports all face challenges in presenting soccer to its audiences. For MLS and Apple, the struggles revolve around convincing casual soccer fans to subscribe to a streaming package they may not want or believe in. With CBS, in their preparation for the launch of their new 24/7 soccer streaming channel, how do they win over an audience who may not be interested in anything outside their favorite team, league or competition?

On this podcast episode, we discuss the challenges in more detail, and share our analysis from more than two decades of experience working in the soccer industry (as well as watching thousands of soccer broadcasts).

In addition to focusing on the challenges facing MLS, Apple and CBS Sports, we dive into whether CBS Sports are going overboard with playing to the social media audience, a discussion about FOX Sports and whether they’re hurting Apple’s subscriptions to MLS Season Pass, who’s dropping the ball with broadcasts of US Open Cup, why fans of Bundesliga clubs should feel positive, how our viewing habits change the teams or leagues we watch, as well as discussing why there was a gap since our last podcast episode.

Listen to the podcast episode below:

Correction: MLS 360 is available for free to Apple TV+ subscribers, not free for everyone. We apologize for the error in the podcast episode.
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