The advertising campaign by NBC Sports to promote it’s Premier League coverage continues to win plaudits with videos, billboards in Times Square and subway cars. And now, NBC has taken to the streets of New York City with a street poster that shows many of the NYC boroughs and neighborhoods matched up with Premier League teams.

The visually jarring poster will definitely stop New Yorkers in their tracks to figure out what the poster means.

Looking more closely at the poster, the New York City boroughs and neighborhoods are:

The Bronx — Sunderland

Staten Island — Newcastle United

Queens — West Bromwich Albion

Lower East Side — Norwich City

Brooklyn — Cardiff City

Lower Manhattan — Chelsea

Tribeca — Southampton

Soho — Crystal Palace

East Village — Tottenham

Gramercy Park — Fulham

Midtown East — West Ham United

West and Central Village — Arsenal

Chelsea — Everton

Midtown West and Hell’s Kitchen — Manchester City

Upper West Side — Liverpool

Upper East Side — Manchester United

Morningside Heights — Swansea

Hamilton Heights, Washington Heights and Harlem — Hull City Tigers

Yorkville — Stoke City

Long Island — Aston Villa

As someone who loves New York City but always gets lost on the subway system, the above list looks pretty good. Personally, as a Swansea City supporter, I would have relegated Cardiff City from Brooklyn to New Jersey, but that’s my personal bias getting in the way.

If you were to improve the NBC poster to move Premier League teams into more appropriate NYC boroughs and neighborhoods based on the type of team they are, how would you re-arrange them? Post your suggestions in the comments section below.

Photo credit: @tienmao.