Major League Soccer, or MLS, and Adidas have announced an extension to their partnership and kit deal. The multi-year extension means that the German sportswear brand will continue as supplier to the league and their clubs. Adidas and MLS have been working together since the introduction of the league in 1996. This new deal runs through the 2030 campaign.
CNBC is reporting that the deal is Adidas’ largest investment in North American soccer. The news outlet suggested that the new agreement is worth about $830 million. This would be an increase of $130 million compared to their previous partnership terms.
MLS commissioner Don Garber did not deny the figure when asked about it during an interview with the news organization.
Both Adidas and MLS thrilled to extend partnership and deal
“We are so pleased to extend our partnership with Adidas, the leading soccer brand in the world.” Garber said in a press release. “Adidas had been helping to drive the popularity of MLS and the sport of soccer in North America for generations and we look forward to working closely with them to accelerate our growth leading into and following the 2026 FIFA World Cup.”
“We are very proud to be extending our partnership with Major League Soccer,” said Adidas CEO Bjorn Gulden. “It is incredible to see the growth and success of the league and soccer in North America and the work that has been done. Soccer is an important part of our history and who we are at Adidas. We are committed to helping grow the game and could not be more excited as we approach the 2026 World Cup hosted by the U.S., Canada and Mexico.”
Garber also confirms more MLS expansion teams
Along with the appearance on CNBC to discuss the Adidas extension, Garber also revealed future plans for the league. Doug McIntyre reports MLS wants to decide on its 30th club by the end of the year. Garber specifically named Las Vegas and San Diego as potential frontrunners for the expansion team. He even suggested that the league could go beyond 30 clubs in the near future.
MLS currently consists of 29 teams and the upcoming 2023 season is set to start on Feb. 25.
PHOTO: IMAGO / Icon Sportswire
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