Adidas | Today news



/ 49 days ago

Brazil may lose Nike deal after competitor offers $197 million

Brazil has had a deal with Nike to be the nation's kit manufacturer since 1996, with the first yellow kit featuring the Swoosh at the 1997 Copa America. Their partnership has built upon what is arguably the most iconic kit in international soccer. Think back to the 1998 and 2002 World Cups when Brazil reached […]


/ 62 days ago

Liverpool signs new kit manufacturing deal with Adidas

Ahead of the 2025/26 season, Liverpool will cancel its manufacturing deal with Nike, instead opting for Adidas. SportBusiness is reporting that Liverpool will join the German clothing company for five years. In doing so, Liverpool will become the seventh Premier League team to wear Adidas clothing, although that could change at other clubs. Currently, Arsenal, […]

UEFA Euro 2024

/ 83 days ago

Germany bans fans from buying #44 kit over Nazi link

Ahead of the Germany-hosted Euros 2024, Adidas stopped sales of Germany's number 44 kit due to apparent Nazi links. The #44 jersey bore resemblances to the Nazi Schutzstaffel (SS). The SS committed several genocidal deaths during the Holocaust and WWII. Adidas' #4 jersey will also get a redesign. "We will block the personalization of the […]


/ 94 days ago

Germany switch from Adidas to Nike: Key factor revealed

Sad but true, the seven-decade partnership between Adidas and Germany is about to end. This is another blow for the faltering brand, as it will terminate one of the longest-running kit collaborations in sports. On Thursday, Germany announced that beginning in 2027, they would be switching from their brand to Nike. The DFB-Team will don […]

Leagues: EPL

/ 209 days ago

Top 8 best-selling soccer shirts worldwide for 2022/23 season

There are familiar names among the best-selling soccer shirts in the world from the previous season. With so many top talents on the move, fans constantly crave the latest shirts their favorite players wear. For example, Lionel Messi moved to Major League Soccer with Inter Miami. Before then, Cristiano Ronaldo started the wave of transfers […]

David Beckham

/ 210 days ago

Beckham drops hint about Inter Miami third shirt for 2024

Inter Miami will have the opportunity to don a third shirt in the 2024 season with its new main sponsor. Major League Soccer reserves this right to the teams that sell the most kits. With Lionel Messi moving to the south Florida club, it unsurprisingly catapulted up shirt sales among MLS clubs. Fans in the […]


/ 236 days ago

United stars complain that Adidas shirts, socks are too tight

Manchester United players are unhappy with the fit of their current kits. According to a report by Mail Sport, the Red Devils feel as if the Adidas 'authentic' jerseys are too tight. These official shirts are made specifically for the players of each team. Fans, on the other hand, generally buy 'replica' jerseys that feature […]

Football Shirts

/ 286 days ago

Man United to change shirt sponsor to US company

Manchester United is reportedly in advanced negotiations with a new shirt sponsor. According to The Athletic, the Red Devils are looking to advance their current partnership with Qualcomm. The two sides already have an existing relationship on a minor level, but the technology company wants to amp up funding to become United's shirt sponsor. Qualcomm, […]


/ 322 days ago

Watch fake Messi Miami jerseys being sold outside stadium

Whether they are real or fake, hordes of people are trying to get their hands on Lionel Messi jerseys since his move to Inter Miami. A scorching start to his time in Major League Soccer only complemented his passionate international fan base. With droves of people going to DRV PNK Stadium to see games, some […]


/ 329 days ago

Man United secures over $1 billion in renewed Adidas deal

Manchester United and Adidas reached a new kit deal that exceeds $1 billion. The 10-year deal ensures the German manufacturer is the kit supplier for the English giant through 2035. That will make it around 20 seasons the two have been partners. In 2016, Manchester United signed an agreement with Adidas, bringing the two together […]


/ 334 days ago

Messi Inter Miami jerseys currently on backorder until October

Lionel Messi's move to Inter Miami has sent shockwaves through the world of soccer here in the United States. Millions of fans looked on as the superstar made his debut for the Major League Soccer club on Friday. Celebrities packed DRV PNK Stadium in Fort Lauderdale to watch Messi enter the game as a substitute. […]

Business of Soccer

/ 355 days ago

How much was Messi offered to go to Miami?

Inter Miami and MLS offered superstar Lionel Messi a massive contract to bring the World Cup winner to the United States. Miami persuaded the Argentina international despite huge offers from Saudi Arabia. Weeks after the deal was officially agreed, we are beginning to get a clearer idea of just how much money Messi will make […]


/ 362 days ago

Messi merchandise launches ahead of Inter Miami move

Messi mania is already kicking into high gear, as the legendary player's MLS debut draws closer. Fans hoping to score some Messi merchandise now can, with Adidas launching a line of T-shirts to celebrate Messi joining Miami. Official Inter Miami-branded gear is not yet for sale (you can, however, order a customized jersey with his […]


/ 395 days ago

Arsenal releases official 2023/24 home kit

First glimpsed in leaks in late March, the Arsenal 2023/24 kit is officially here. The Gunners released its latest home shirt today. Both the men's and women's clubs will wear the shirt in the upcoming 2023/24 season. The new top will debut in the both teams' finales in the Premier League and Super League seasons […]


/ 452 days ago

Arsenal 2023/24 kit leaks reveal interesting design

Have the Gunners caught lightning in a bottle? You be the judge as we take a look at the apparent Arsenal 2023/24 kit. Various leaks have shown what appears to be the next home kit for Arsenal FC. Through the magic of technology, we've recreated an approximation of the new top. The shirt uses a […]