The design of official Premier League club websites is becoming as predictable as the race for the Big Four. Late last week, Everton launched a new design of its EvertonFC.com website and surprise, surprise — it looks like most other football websites out there.
As is often the case in Internet marketing, competitors look at what websites are succeeding and rather than come up with something completely original, it’s much easier to copy what the others are doing.
Sure, the Everton website — on first appearance — looks to be an improvement on their last site, but the homepage is such a jumbled mess that the user has to comb his way through the page to find the simplest things while trying not to be distracted by the videos, flashing banner ads and self-promotional services such as auctions and mobile services.
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