Through Sunday, the opening weekend of Euro 2020 coverage on ESPN and ABC (seven matches) delivered an average audience of 961,000 viewers, a 12% increase compared to 860,000 viewers for the first weekend of EURO 2016.
Highlights:
• Euro 2020’s opening match (Italy vs. Turkey) averaged 700,000 viewers on ESPN, a 27% increase over the 2016 opener (France vs. Romania, 552,000 viewers)
• Saturday’s Belgium-Russia match on ABC averaged 1.4 million viewers – the largest audience for a Euro group stage match in 2016 and 2020.
Top 10 markets:
1. Raleigh-Durham (1.1),
2. Miami-Ft. Lauderdale (1.1),
3. Philadelphia (1.0),
4. San Diego (1.0),
5. Washington, D.C. (1.0),
6. New York (0.9),
7. Boston (0.8),
8. Las Vegas (0.8),
9. Pittsburgh (0.7) and
10. Providence (0.7)
Here’s the Euro 2020 TV schedule (all times Eastern):
