Yesterday we took a closer look at Fox Soccer Channel and made recommendations of what changes they can make in the summer to improve their level of Premiership coverage when the season begins again in August.
Today, it’s our turn to do the same for Setanta Sports. Here’s our recommendation of what they need to do to improve:
- Become more readily available. Simply said, Setanta Sports needs to do a better job at making its network more readily available to soccer fans across America. Sure, there’s DirecTV and ITVN, but for Setanta to flourish, it needs to be available via cable and DISH network.
- More consistency with programming. Hopefully this will be sorted out beginning with the new season, but right now it’s hard to know when we can expect to see Paul Dempsey on-air before, during, or after Premiership matches via the feed from the Setanta studios in Dublin, Ireland. If we can expect to see his analysis each weekend, this will help us form a bond with the programming.
- New original programmes. With Setanta acquiring the rights package in the UK to show many of the Premiership matches starting with the new season, let’s hope that Setanta will have some new programming that we can watch here in North America. Football analyst discussion shows like the one on RTE, for example. Or other new programming.
Again, other than HD, which I don’t see happening this year, what recommendations do you have for Setanta to improve other than the ones above? I look forward to reading your comments.
