Hull City have threatened to increase the prices of season tickets by 50% next season if The FA decides to block the requested name change from Hull City AFC to Hull Tigers.

Ehab Allam, who is the son of Essam Allam, says that the club will increase prices if they don’t get their way because they have shirt sponsorship deals for next season that are contingent on the name change being passed. The club has at least two global sponsorship deals for brands to advertise on the club shirts. But if the Allams don’t get their way, they say the sponsors will walk.

In an interview with the Hull Daily Mail newspaper, Ehab Allam said:

“[Raising season ticket prices] may be an avenue we are forced to explore and adopt. However, whilst it may provide a short-term revenue lift, we do not believe that constantly raising prices is a viable long-term option.”

Under the proposed idea, Hull City would raise season ticket prices by 50%, where the most expensive season ticket would be £750. The average price in the Premier League for the most expensive season tickets is currently £537.

Personally, I find it very hard to believe that a corporation would only want to sponsor Hull City if the club changed its name to Hull Tigers. The name Hull City has more history, tradition and name recognition than a name like Hull Tigers, which sounds more like a name for a rugby league team or a kid’s soccer team. If any corporations are considering sponsoring Hull City but are adamant that they will only pay to sponsor if the name is changed, then those companies don’t deserve to have their name on the shirts of Hull City Association Football Club.

Meanwhile, here’s a campaign video from the City Til We Die community group, who in opposition to the name change.

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