Beginning this Sunday, NBC Sports will rebrand its Sunday coverage of the world’s most popular sports league as Premier League Sunday. The new show will include a different opening and graphics as well as new theme music.
The rebranding of NBC Sports’ coverage of Premier League games on Sundays celebrates the history and legacy of the Premier League clubs, with a graphic “look-in” at Premier League stadiums around England – the “great houses” of football.
The first Premier League Sunday will launch this Sunday, December 11 with a triple-header of action on NBCSN, beginning Sunday at 7 a.m. ET. Sunday’s coverage will feature top clubs including first-place Chelsea, third-place Liverpool, fifth-place Tottenham and sixth-place Manchester United.
“The new Premier League Sunday franchise gives passionate English football fans a branded destination focusing on the top matches, the storied clubs and classic rivalries to call their own every Sunday morning, with supporting content across all platforms” said Bill Bergofin, SVP, Brand and Content Services, NBC Sports Group.
Premier League Sunday is supported by a promotional campaign that rolled out this weekend, featuring 30-second spots running across on NBC and NBCSN, and streaming on NBCSports.com, the NBC Sports app, and YouTube.
