Everton has hired AEG to find a company willing to pay approximately £4.5 million ($8.8 million) for a 15-year naming rights deal for the Toffee’s proposed new stadium in Kirkby. In order to get the attention of the CEOs in influential companies, AEG is sending DVDs and DVD players featuring an introduction to the property as well as an invitation to meet with club officials.
According to euFootball.biz, Everton expects to have the naming rights deal signed by the end of the year.
