The FA is hoping the TV rights will sell for approximately $800 million. Currently Sky Sports and the BBC share the rights package, but in addition to Setanta Sports, NTL, Channel Five and ITV are also interested.
If Setanta was to win the TV rights to the FA Cup and England internationals, this would be a huge blow to the BBC and Sky especially. In the United States, it would mean that starting next season, Fox Soccer Channel would probably not be carrying these matches but Setanta Sports in North America would.
