MLS TV viewership numbers on Univision increased 1.3% for the entire 2016 regular season compared to 2015, according to research conducted by Sports TV Ratings and World Soccer Talk.
The fact that Univision was able to increase their average viewing number in its second year of broadcasting MLS under the new TV deal is impressive. Univision’s average viewing audience grew by 1.29% to an average of 247,148 in 2016 (combining Univision, Univision Deportes and UniMas) compared to 2015’s average of 244,000 viewers per game.
The numbers were helped by one game, in particular, that was shown live across the free-to-air Univision network.
Here are the viewing numbers for the MLS games shown live on Univision during the 2016 MLS season:
| Date | Home | Away | TV1 | TV2 | TV1 Viewing # | TV2 Viewing # | Total | ||
|---|---|---|---|---|---|---|---|---|---|
| 03/06/16 | MLS | 10:00 PM | Los Angeles Galaxy | DC United | UniMás | Univision Deportes | 320,000 | 148,000 | 468,000 |
| 03/11/16 | MLS | 7:00 PM | Orlando City SC | Chicago Fire | UniMás | Univision Deportes | 198,000 | 84,000 | 282,000 |
| 03/18/16 | MLS | 7:00 PM | New York City FC | Orlando City SC | UniMás | Univision Deportes | 182,000 | 98,000 | 280,000 |
| 04/01/16 | MLS | 7:00 PM | New England Revolution | New York Red Bulls | UniMás | Univision Deportes | 144,000 | 41,000 | 185,000 |
| 04/08/16 | MLS | 7:00 PM | Philadelphia Union | Orlando City SC | UniMás | — | 192,000 | — | 192,000 |
| 04/15/16 | MLS | 7:00 PM | Houston Dynamo | Los Angeles Galaxy | UniMás | Univision Deportes | 198,000 | 109,000 | 307,000 |
| 04/29/16 | MLS | 7:00 PM | New York Red Bulls | FC Dallas | UniMás | Univision Deportes | 192,000 | 51,000 | 243,000 |
| 05/06/16 | MLS | 7:00 PM | Orlando City SC | New York Red Bulls | UniMás | Univision Deportes | 166,000 | 93,000 | 259,000 |
| 05/13/16 | MLS | 7:00 PM | DC United | New York Red Bulls | UniMás | Univision Deportes | 163,000 | 49,000 | 212,000 |
| 05/20/16 | MLS | 7:00 PM | Philadelphia Union | DC United | UniMás | Univision Deportes | 156,000 | 34,000 | 190,000 |
| 05/27/16 | MLS | 9:30 PM | Sporting Kansas City | DC United | — | Univision Deportes | — | 91,000 | 91,000 |
| 06/25/16 | MLS | 10:00 PM | San Jose Earthquakes | Los Angeles Galaxy | Univision | Univision Deportes | 827,000 | 177,000 | 1,004,000 |
| 07/01/16 | MLS | 8:00 PM | Chicago Fire | San Jose Earthquakes | UniMás | Univision Deportes | 113,000 | 35,000 | 148,000 |
| 07/01/16 | MLS | 10:30 PM | Real Salt Lake | DC United | UniMás | Univision Deportes | 154,000 | 45,000 | 199,000 |
| 07/08/16 | MLS | 8:00 PM | Orlando City SC | Houston Dynamo | UniMás | Univision Deportes | 141,000 | 84,000 | 225,000 |
| 07/08/16 | MLS | 10:30 PM | San Jose Earthquakes | FC Dallas | UniMás | Univision Deportes | 117,000 | 44,000 | 161,000 |
| 07/15/16 | MLS | 11:00 PM | Los Angeles Galaxy | Houston Dynamo | UniMás | Univision Deportes | 139,000 | 91,000 | 230,000 |
| 07/22/16 | MLS | 11:00 PM | Real Salt Lake | San Jose Earthquakes | UniMás | Univision Deportes | 128,000 | 45,000 | 173,000 |
| 08/05/16 | MLS | 11:00 PM | San Jose Earthquakes | New York City FC | UniMás | Univision Deportes | 171,000 | 32,000 | 203,000 |
| 08/12/16 | MLS | 11:00 PM | Vancouver Whitecaps | San Jose Earthquakes | UniMás | Univision Deportes | 112,000 | 53,000 | 165,000 |
| 08/14/16 | MLS | 4:00 PM | Chicago Fire | Orlando City SC | UniMás | Univision Deportes | 217,000 | 41,000 | 258,000 |
| 08/19/16 | MLS | 11:00 PM | San Jose Earthquakes | Houston Dynamo | UniMás | Univision Deportes | 153,000 | 21,000 | 174,000 |
| 08/26/16 | MLS | 8:00 PM | Real Salt Lake | Colorado Rapids | UniMás | Univision Deportes | 116,000 | 72,000 | 188,000 |
| 09/09/16 | MLS | 8:00 PM | Sporting Kansas City | Houston Dynamo | UniMás | — | 184,000 | — | 184,000 |
| 09/16/16 | MLS | 8:00 PM | Chicago Fire | DC United | UniMás | Univision Deportes | 138,000 | 63,000 | 201,000 |
| 09/23/16 | MLS | 8:00 PM | New York City FC | Chicago Fire | UniMás | Univision Deportes | 158,000 | 84,000 | 242,000 |
| 09/30/16 | MLS | 8:00 PM | Houston Dynamo | New York City FC | UniMás | Univision Deportes | 137,000 | 72,000 | 209,000 |
