Giant Billboard of Gareth Bale Takes Over New York Times Square [PHOTO]

NBC Sports has unveiled a giant billboard featuring Tottenham Hotspur’s Gareth Bale in Times Square in New York City to promote the network’s coverage of the English Premier League.

Bale, who’s wearing the brand new Tottenham Hotspur home shirt, is featured in Times Square alongside another banner that reads “Premier League is coming to NBC Sports – August 17th.”

The Premier League billboard in Times Square is certainly a statement of intent by NBC Sports.

Here’s everything you need to know about NBC’s coverage of the Premier League. Plus, watch all of the promotional videos NBC Sports has released. On top of that, I’m hearing a lot of reports that NBC are promoting the Premier League quite heavily on their other NBC networks such as CNBC and MSNBC.

H/T 101GG.