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6.4 million watch Euro 2020 Final

Sunday’s UEFA EURO 2020 Final on ESPN set a record as the most-watched European Football Championship match ever in the United States with an average audience of 6,488,000 viewers. The audience for the Final increased 43 percent over the 2016 Final and surpassed the previous viewership high of 4,567,000 for the EURO 2012 Final (Spain vs. Italy).

The EURO Final is also the most-viewed soccer telecast in the United States since July 2019.

Sunday’s audience peaked during the penalty shootout with 8,199,000 viewers.

Top 4 most-watched UEFA EURO Finals in the U.S. history:

1. Italy vs. England, Euro 2020 Final, ESPN, 6,488,000 viewers
2. Spain vs. Italy, Euro 2012 Final, ESPN, 4,567,000 viewers
3. Portugal vs. France, Euro 2016 Final, ESPN, 4,538,000 viewers
4. Germany vs. Spain, Euro 2008 Final, ABC, 4,133,000 viewers

Through all 51 matches of UEFA EURO 2020, ABC, ESPN and ESPN2 delivered an average audience of 1,363,000 viewers, a 31 percent increase over the 2016 event on ESPN and ESPN2 (1,039,000 viewers).

Round-by-round audience highlights for UEFA EURO 2020:

• Group Stage: 36 matches on ABC, ESPN and ESPN2 averaged 870,000 viewers, a 23 percent increase (vs. 707,000 viewers for EURO 2016);
• Round of 16: Eight matches on ABC and ESPN averaged 1,816,000 viewers, a 38 percent increase compared to 1,317,000 viewers in 2016;
• Quarterfinals: An average audience of 2,018,000 viewers watched the four matches on ABC and ESPN, a 16 percent increase compared to 2016 (1,737,000);
• Semifinals: ESPN averaged audience of 2,561,000 viewers, up 37 percent from 2016 on ESPN (1,876,000 viewers)

 

Top-10 EURO matches since ABC/ESPN began carrying the UEFA European Championship in 2008:

1. Italy vs. England (Final), Euro 2020, ESPN, 6,488,000 viewers
2. Spain vs. Italy (Final), Euro 2012, ESPN, 4,567,000 viewers
3. Portugal vs. France (Final), Euro 2016, ESPN, 4,538,000 viewers
4. Germany vs. Spain (Final), Euro 2008, ABC, 4,133,000 viewers
5. England vs. Italy (Quarterfinal), Euro 2012, ESPN, 3,103,000 viewers
6. England vs. Denmark (Semifinal), Euro 2020, ESPN, 2,661,000 viewers
7. Belgium vs. Portugal (Round of 16), Euro 2020, ABC, 2,653,000 viewers
8. Ukraine vs. England (Quarterfinal), Euro 2020, ABC, 2,534,000 viewers
9. Italy vs. Spain (Semifinal), Euro 2020, ESPN, 2,461,000 viewers
10. Belgium vs. Italy (Quarterfinal), Euro 2020, ESPN, 2,368,000 viewers

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3 Comments

3 Comments

  1. Mercator

    July 13, 2021 at 7:05 pm

    Not surprised at all, the bars were entirely packed out. Lines around the block at halftime still to get in, everywhere was way more crowded than the Champions League final the other month. Italy and/or England will always be a big draw in the US though, and ESPN actually marketed this tournament. Tons of people I never knew were Italian or watched soccer were all of a sudden shouting about the Azzurri and their nonna.

  2. Anthony

    July 13, 2021 at 5:56 pm

    You’d have to think Disney will make a strong bid for the Premier League, they have reinvested big in soccer recently and it seems to be paying off. Premier League should recognize it and give Disney at least half the package

  3. Ricjk

    July 13, 2021 at 4:17 pm

    Hopefully ESPN keeps the Euros for 2024 – compare the coverage on ESPN to FOX for the Copa.

    Fox studio show and commentary was so bad- it’s unfortunate that Fox has the next two World Cups. Maybe Fox will surprise us and improve – keep your fingers crossed.

    The ratings would’ve been even higher if game was on ABC where it belonged. The ratings will increase since viewers also watched on Univision.

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