A total of 1.5 million people tuned into beIN SPORTS for the exciting Copa America final between Chile and Argentina on Saturday, July 4.
The match, which finished 0-0 in regular time, was taken into extra time followed by penalty kicks and was eventually won by the host nation, Chile, for the first time in tournament history.
The 1.5 million viewers can be divided up between the English-language channel and Spanish-language channel. Remaining consistent with the rest of the Copa America viewership, the Spanish language channel (beIN SPORTS en Espańol) pulled away with the bigger numbers. About 1 million of the viewers tuned in to the Spanish-language channel, while 464,000 watched the English-language channel.
beIN SPORTS has not received much criticism for their coverage of the Copa but the majority of Americas with interest in the tournament seem to be more interested in watching the Spanish-language channel. One major concern entering the tournament was the lack of diversity amongst the broadcasters and play-by-play callers and perhaps this was a way viewers showed their preferences.
These numbers paint an interesting picture of the soccer viewership in the United States. All summer, the Women’s World Cup has received spectacular viewership including 25 million viewers for the final between the U.S. and Japan Sunday night. Combined with the fact that the game was shown on a national holiday, the beIN SPORTS viewership numbers for Copa America say a lot.
Overall, the numbers for the entire Copa America tournament were still fewer than the Women’s World Cup final, but the appearance of the United States in the final was the main reason for the spectacular World Cup numbers.
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