West Bromwich Albion and Umbro have unveiled the club’s new home and away jerseys for the 2010-11 season.

Before we get to the shirts, I do want to mention that it’s unfortunate that West Brom has such a poor commercial department. If you remember the last time West Bromwich Albion were in the Premier League, during the 2008-2009 season, they went the entire season without having a shirt sponsor. And now for the 2010-11 season, they’re back in the Premier League but they have a shirt sponsor who is only going to be relevant in the United Kingdom. The UK phone number that’s emblazoned across the new home and away West Brom shirts is for a home repair company. That’s great for people in the United Kingdom, but it’s completely meaningless and useless for the rest of the world. For a Premier League club to have such a huge worldwide audience, it’s criminal that West Brom’s commercial department can’t get a sponsor who has more of a global presence (and therefore would be willing to pay more money).

West Bromwich Albion isn’t Manchester United, but still.

Back to the new designs of the home and away jerseys, here’s the description from Umbro:

“In the club’s traditional navy blue and white stripes, West Brom’s home shirt features some subtle touches to make it the perfect fit for a modern footballer. The shirt is constructed from 100% polyester, making it lightweight and breathable, with a mesh-vent seam under the arm aiding ventilation.

The stripes feature a ‘zig zag’ warp knit design, giving a modern touch to the Baggies’ classic design. The shirt also features a smart, classic-style collar, which again is brought up to date with an ergonomically-shaped button that is designed for comfort and ease of use.”

So far, so good.

And now, here’s the new away jersey for West Brom as well as a description from Umbro:

“The simple, elegant design continues with West Brom’s new away kit. In black with a subtle shadow stripe, the away shirt also features a tonal monochrome version of the club’s iconic crest. A corded channel seam disguises concealed mesh ventilation under the arms, while a forward shoulder seam and simple crew neck offers the comfort that both players and fans expect.”

Share your feedback about the new West Brom football shirt designs in the comments section below.

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