Sad but true, the seven-decade partnership between Adidas and Germany is about to end. This is another blow for the faltering brand, as it will terminate one of the longest-running kit collaborations in sports. On Thursday, Germany announced that beginning in 2027, they would be switching from their brand to Nike. The DFB-Team will don […]

Euro 2024 is still a ways off, but the kits for the competition are emerging this Fall. Case in point, the upcoming 2024 England primary shirt by Nike has been leaked ahead of the official release. The Three Lions appear to be returning to a more traditional look, after donning a gradient-shouldered home outfit for […]

When a soccer club signs a huge player, we often assume shirt sales will be a huge financial windfall for the club. But is that really the case? Data suggests that it's not as large a chunk of club revenue as you might think. Figures posted at The Sports Journal reveal the shirt sales revenue […]