LaLiga launches platform organizing US summer tour and games

LaLiga has announced a new platform that will organize matches throughout the summertime. ‘LaLiga Summer Tour’ should grow the Spanish league in other areas outside of the European nation. League officials are particularly focused on the North American market and these friendly matches will bring Spanish teams Stateside.

“The launch of the ‘LaLiga Summer Tour’ represents LaLiga’s desire to create a platform that allows us to take its teams to different parts of the world, through friendly matches, and in turn gives all of our clubs the opportunity to collectively develop business opportunities in specific priority markets,” said executive general director of LaLiga Oscar Mayo.

LaLiga Summer Tour will feature four Spanish clubs

Cities in the U.S. and Mexico will host games in the first iteration of the ‘LaLiga Summer Tour’ this summer. LaLiga revealed that four “legendary” Spanish top flight teams feature in the competition. However, Barcelona and Real Madrid will apparently not take part of the tour.

“The United States and Mexico represent an important opportunity for LaLiga and its clubs in brand and business development, especially in the run-up to the FIFA World Cup in 2026,” added Boris Gartner, CEO of LaLiga North America.

“The creation of the ‘LaLiga Summer Tour’ platform and the commitment to be present in this region consistently over the next three years will go a long way to grow the competition and reach out to local fans and bring all the excitement and passion that LaLiga has.”

ICC owners to manage friendlies

Relevent Sports Group will also manage and organize the upcoming summer friendly matches. The media company based out of New York will be a familiar name to many soccer fans Stateside. Relevent operated the International Champions Cup (ICC) competition. The ICC was a popular preseason tournament that regularly featured top teams around the globe. However, the COVID-19 pandemic canceled ICC competitions since 2020.

Nevertheless, the upcoming ‘LaLiga Summer Tour’ will take place in early August. Featured teams and host cities come out in the near future. ESPN and SKY are media partners here in the States and Mexico respectively.

PHOTO: IMAGO / Insidefoto