London's Burning

Talk about bad timing. Zippo, the American lighter brand, chose this week to unveil their lighters that feature the crests of four of the Premier League’s biggest clubs.

The irony is that in the same week that Zippo releases these, London was in flames while major cities in the rest of England also were the victims of civil unrest. It’s ironic because presumably the young hoodlums used lighters to ignite the fires that lit up London where they had the worst fires since The London Blitz of World War II.

According to Zippo’s PR agency, “Not only are these Windproof Lighters the perfect way to show your support for your favourite team, they also make ideal gifts for footie nuts.”

Based on the violence in England during the past week, the last thing we need is more nuts having lighters in their hands to start fires.