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7.1 Million People Watched Mexico Vs Croatia On Univision Deportes

by Christopher Harris

An average of 7.1 million people watched Univision’s broadcast of the World Cup game between Mexico and Croatia on Monday, which is the most-viewed World Cup Group Stage match in the history of Univision Deportes.

Several key numbers stand out:

• Univision Deportes coverage of Mexico vs. Croatia reached 12.6 million total viewers who tuned into all or part of the broadcast,

• Univision Deportes aired the top two most-viewed matches on Monday, Mexico vs. Croatia and Netherlands vs. Chile. The Netherlands vs. Chile match delivered 2.6 million total viewers and 1.4 million Adults 18-49 at 12pm, besting ESPN’s coverage of the same match by +40% and +46%, respectively,

• Univision Deportes coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +46% among total viewers and +33% among Adults 18-49 through 36 matches,

• Univision’s live stream coverage of the World Cup has reached 6.4 million unique viewers, more than double from 2010 and an 11% lift to Univision TV audience.

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