Fox Soccer Anthem :60 from Guillermo Lecuona on Vimeo.
If you’ve been watching FOX Soccer during the past week, you may have noticed a new TV commercial that shows soccer fans around the United States sharing their passion for the beautiful game.
In the new TV commercial, FOX Soccer blends together the different ethnicities, sexes and age groups that make up a sample of the soccer community in the US. The commercial paints a new dawn in America with soccer fans being energized about the sport and sharing their team pride with friends and strangers.
The new TV commercial has a feel-good factor about it that previous ones didn’t. The new commercial is not selling FOX Soccer as much, but it’s selling a feeling (as well as some product placements for FOX Soccer products seamlessly blended in).
While the Lamborghini is a bit too much, I do like how they incorporated a mixture of supporters from West Ham, Tottenham, Chelsea, Liverpool, Inter Milan, Manchester United and others.
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