Leeds United have announced a strategic partnership with NFL team the San Francisco 49ers.
The 49ers will send senior staff to Leeds to, as the football club describes, “discuss key areas of the club’s business, including ticketing strategies, sponsorship and commercial opportunities, technology, and retail and merchandising.”
Paraag Marathe, Chief Operating Officer of the 49ers, said:
“The 49ers are very excited about the prospect of partnering with Leeds United, a club with an international following as well as great history and tradition.
“We look forward to sharing best practices with Leeds United and providing them with our perspective on the sports industry. This is an exciting opportunity for us to link up with an English football club and learn from each other.”
So, for now, don’t expect to see the obligatory photograph of a Leeds United footballer trying to throw a football, and a soccer-challenged NFL player trying to score a penalty like other clubs have done (see below).
Editor’s note: For the latest LUFC news, analysis and opinion, visit the Leeds United team page.
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