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Univision to rebrand as TUDN in strategic alliance with Televisa

Univision Deportes Network will be renamed TUDN as a result of a strategic alliance between the sports divisions of Univision and Grupo Televisa, two of the biggest Spanish-language sports broadcasters in the world.

Derived from the combination of the “T” in Televisa, the largest media company in the Spanish-speaking world, and the “UDN” in the acronym for Univision Deportes Network, TUDN (pronounced tu-de-ene) represents a massive rebranding of the sports departments at these massive media houses.

Univision Deportes President Juan Carlos Rodriguez made the surprise announcement as part of a number of changes from the network that boasts more than 50% of all soccer viewership in the United States.

For soccer fans in the United States, Spanish-language coverage of the UEFA Champions League, Liga MX, Bundesliga, Mexican national team, Euro 2020, CONCACAF Gold Cup, Europa League and MLS will continue across Univision, UniMas, Galavision and, most importantly, TUDN — the new name for Univision Deportes Network. No date has been announced yet for the official rollout of the rebranding, but it’s likely to happen this summer.

The changes don’t stop there.

Also announced is the launch of TUDNxtra, a digital streaming service that offers coverage of soccer that TUDN has the rights to but aren’t televised. Pay TV and streaming providers can offer subscribers TUDNxtra at no additional charge to consumers. The games will also be available on-demand.

The best way to envision TUDNxtra is to picture the example given by Rodriguez. “Every time we have a UEFA Champions League gameday during the Group Stage, three to four of the games will be on linear television,” explained Rodriguez. “The extra games not televised will be available on TUDNxtra.”

TUDN will also launch Zona Futbol, a whip-around broadcast that delivers the goals and best action as they happen from concurrent Group Stage matches. Top TUDN talent will guide viewers from game to game across the continent with key context and expert analysis.

Subscribers to TUDN through participating pay-TV and streaming services will have access to this wealth of content through the TUDN app on a wide range of devices, as well as through their set-top box, at no additional charge. One major pay-TV provider has already signed on to carry both TUDNxtra and Zona Futbol, with more agreements expected in the coming months. Both services are slated to launch at the start of the 2019-2020 UEFA Champions League season in September.

As a result of the alliance between the Televisa and Univision sports departments, TUDN will be the first-ever soccer bi-national sports network.

Building on the success of Univision’s No. 1 Spanish-language sports network, the flagship TUDN network will continue to present already-popular content and personalities while also introducing U.S. audiences to new top-tier programming and talent.

New content offerings will include:

Acción (Sundays, 4:00pm ET): The top plays and highlights of the week, packed into one hour. A fast-paced highlights-only show that covers all sports and summarizes the week’s can’t-miss action.

+Deporte (Monday through Friday, 3:00pm ET; Sundays, 11:00am ET): A fresh, real-time look at the state of sports from the U.S., Mexico and around the world, including soccer, NFL, NBA and MLB; enriched with live reporting from training grounds as teams prepare for their next games.

La Jugada (Sundays, 12:00am ET): The best weekend sports magazine on television. The place to relive the most important events and news of the weekend, mixed with interviews, in-depth reports and profiles from around the world of sports. Includes sections dedicated to key sports, including soccer, NFL, MLB, NBA and more.

@TUTribuna (Monday through Friday, 9:00pm ET): The sports social media show where fans are part of the action. Top TUDN talent examine the latest social media trends and interact with sports personalities and fans through different platforms.

Versus (Mondays, 10:00pm ET): In-depth discussion that goes beyond the headlines. An agenda-setting sports editorial program that takes fans deeper, and the place where newsmakers come to share their perspectives.

Returning fan favorites include República Deportiva, Contacto Deportivo, Fútbol Club and Línea de 4. In addition to being the Home of Soccer, TUDN will also offer enhanced coverage and analysis of properties like the NFL, NBA, MLB and boxing.

As a benefit of the merger between Televisa and Univision Deportes Network sports departments, more than 20 personalities will debut on TUDN including:

Francisco J. Gonzalez: In addition to serving as head of the editorial board for TUDN, Gonzalez is an influential sports columnist who has covered the World Cup, Olympic Games and all Mexican soccer competitions.

Antonio “Toño” de Valdés: As one of the faces of Mexican sports television since 1978, Toño has called and covered Olympic Games, World Cups, Super Bowls and World Series.

Alejandro de la Rosa: An experienced journalist who spent the first 14 years of his career at ESPN, de la Rosa brings tremendous experience covering both European and Mexican soccer to his new team at TUDN.

Francisco “Kikin” Fonseca: Blessed with extraordinary charisma and two Liga MX championships, Fonseca will deliver compelling analysis of TUDN’s top soccer properties for a range of programs and live telecasts.

Valeria Marin: A newspaper reporter turned broadcaster, Marin joins TUDN after spending the past six years of her career as a leading personality at FOX Deportes. The experienced host and reporter will contribute to TUDN’s coverage of the NFL, NBA, MLB and soccer.

Emanuel “Tito” Villa: A recently retired soccer star, Villa’s career lasted more than 15 years and included stretches in both Liga MX and the English Premier League. Now, he will provide insight into the sport’s top players and teams for TUDN.

Enrique Burak: One of the Fonoteca Nacional’s “Voices of Mexican Sport,” the prolific sportscaster has been calling the world’s biggest sporting events for more than 35 years. His repertoire ranges from the NFL, MLB and NBA to sports like track and field, gymnastics, diving, swimming, bowling, tennis and rowing.

Guillermo “Memo” Schutz: A versatile host, commentator and journalist, Schutz will contribute to TUDN’s coverage of multiple sports, including soccer and boxing. He has worked World Cups, Olympic Games, Pan-American Games, Super Bowls, World Series and NBA Finals.

Moises Muñoz: A recently retired veteran of Liga MX and the Mexican National Team, Muñoz joins TUDN after covering the 2018 FIFA World Cup for FOX Sports. The bilingual broadcaster will provide analysis and commentary in both Spanish and English.

Oswaldo Sanchez: As one of the top Mexican goalkeepers of all-time, Sanchez will bring unmatched credibility to his analysis of top soccer properties, including Liga MX and the Mexican National Team.

Familiar faces under the TUDN brand will include Adriana Monsalve, Lindsay Casinelli, Enrique Bermudez, Luis Omar Tapia, Ivan Zamorano, Marc Crosas, Diego Balado, Francisco Villa, Hristo Stoichkov, Tony Cherchi, Ana Caty Hernandez and Lucia Villalon and many more.

The TUDN brand and channel will debut in Mexico simultaneously as part of a collaboration between the sports divisions of Univision and Grupo Televisa.

Last but not least, UniMas will relaunch next week, and will be reprogrammed to focus more on live sports, live news, etcetera. “We’re making a commitment to invest in this network like never before,” said a spokesperson for Univision.

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  1. samuel g.

    October 16, 2019 at 2:39 pm

    what streamming service will carry it? can they sell it directly to viewers without going thru a middlemen?

  2. Hector

    October 13, 2019 at 12:23 pm

    Edgar still working at Univision ?

  3. Brad

    July 30, 2019 at 12:29 am

    Chris, Any developments on these changes?


  4. Chris

    June 8, 2019 at 3:56 pm

    I’m hoping TUDN will have an app for Roku or Apple TV. That would compete more with ESPN then.

  5. Gus Ortiz

    May 30, 2019 at 11:37 pm

    I agree that La Liga must move on from their current broadcaster. I hope they move to TUDN.

  6. Guillermo Estrada

    May 15, 2019 at 11:03 pm

    I think Univision looking to bring rating up as Telemundo crushed them with the world cup and premier league. Dont forget fox(espn) have acquired more Liga Mx teams as well much of Europe leagues only losing the champions n euro the competion is viewers
    Just waiting to see how get s la Chivas TV rights

  7. Azer

    May 11, 2019 at 6:03 pm

    Univision Deportes has also served the English speaking community well. Imagine if UDN which will be rebranded as TUDN installed the SAP option, even if it’s on their website. B/R Live & ESPN plus would be left in the dustbin of history.

    • DT

      May 13, 2019 at 9:32 pm

      I’m pretty sure somebody thought of this scenario when they went and created different English & Spanish television rights.

  8. NaBUru38

    May 9, 2019 at 10:34 am

    “Tu deporte Network”? “Tu deporte Noticias”?

  9. Johninatl

    May 8, 2019 at 11:56 am

    Imagine La Liga will land here eventually?

    • Eddie

      May 8, 2019 at 1:59 pm

      Univision might be a new home of la liga and copa del rey staring in 2020 after Bein sports expires.
      This might impact higher ratings on Univision networks.

  10. Eddie

    May 8, 2019 at 9:44 am

    They might bid for world cup tv rights of 2030 and 2034 world cup.
    I think Telemundo might win and renew the world cup through 2034 is possible.

  11. JP

    May 8, 2019 at 9:03 am

    Will TUDNxtra essentially the same as the overflow games streaming in now, just rebranded?

    As for Zona Futbol, will this be steaming only or will their also be a linear TV channel for it (like NFL Redzone or MLB Strike Zone)?

    • Christopher Harris

      May 8, 2019 at 12:17 pm

      JP, yes but TUDNxtra may have more games than what they have now (depending on what rights they pick up).

      Zona Futbol will be streaming only, but you can access it by authenticating your login from your paid TV or streaming provider (if they have an agreement in place with TUDN).

      • JP

        May 8, 2019 at 3:51 pm

        Thanks! Zona Futbol sounds like it’ll be amazing on group stage match days.

  12. Oliver Tse

    May 8, 2019 at 5:32 am

    Not a surprise for Juan Carlos Rodriguez to go for the kill NOW:

    1. FOX Deportes will lose access to FOX Sports Latin America – North Cone programming i.e. Agenda FOX Sports, FOX Sports Radio (Mexico), La Ultima Palabra, and Central FOX once Disney completes its divestiture of FOX Sports Latin America – North Cone as part of an agreement Disney entered with the Mexican government regulators prior to Disney closing its purchase of FOX International Channels Latin America in March. Valeria Marin is the first one to jump ship from FOX Sports Latin America – North Cone to Televisa Deportes. Who else will follow?

    2. Univision Deportes wants to crush Turner Sports once and for all. Other than UEFA Champions League matches involving top English clubs, Matches shown on Univision and UniMas have consistently beaten Turner Sports’ TNT in U.S. TV ratings.

  13. xavior

    May 8, 2019 at 12:43 am

    That’s nice. The sporting fraternity will benefit from the synergies derived out of the merger

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