Sky Refuses to Air BT's Ads for its Premier League Coverage: The Daily EPL

Despite the way that Sky has helped the Premier League become so popular, there is a lot to despise about the way the Rupert Murdoch company does business. They’re incredibly self-serving. If there’s a sporting event or news story that they don’t either have the rights to or they didn’t get the scoop, they’ll often ignore it or will certainly pay far less attention to it compared to one of their own Sky Sports exclusives. Plus, Sky hypes everything they show, which gets old real quickly.

In related news, Sky has refused to air BT’s ads for its Premier League coverage. BT Vision has acquired some of the UK rights to the Premier League, but Sky doesn’t want to  give their competition any edge at all.

This isn’t something new either. In 2008, we caught Sky Sports being incredibly childish against one of their competitors at the time — Setanta Sports.

Here are today’s Premier League news headlines:

• Sky refuses to air BT’s ads for its Premier League coverage — The Guardian
• Naming rights to Old Trafford will not be sold insist Manchester United — The Independent
• Gylfi Sigurdsson has become Spurs’ most important player in the run in — Sabotage Times
• Tony Pulis accepts Stoke are in deep trouble — The Independent
• Hatem Ben Arfa could make a surprise comeback in the Tyne-Wear derby — Sky Sports
• The MESSI brand launches the world’s first individual card collection — FC Business
• Tevez arrives to his community service in a Porsche, Carlos is a cleaner at an industrial estate — 101GG
• A force for good: football can help tackle smoking and obesity — The Guardian
• Manchester City’s missed opportunity to rule means manager Roberto Mancini has to go — Telegraph

The Daily EPL is your morning guide to the latest Premier League news headlines, so you don’t have to spend an hour or more scanning the Internet. We do all the work for you. Read The Daily EPL on EPL Talk every morning to stay on top of all the news that matters.