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Setanta Sports US Service to End February 28, Reports Say

by Christopher Harris

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When Setanta Sports US hands back the TV rights to the Premier League and Champions League on February 28, 2010 which it had sub-licensed from Fox Soccer Channel, that will be Setanta’s last day in business according to a Setanta affiliate mentioned in industry publication Multichannel News.

The Setanta affiliate also mentioned that “the notification process to customers [that Setanta would be ceasing service] would begin on January 28.” A crawl and voice messaging to that effect are to appear on the premium channel, while customers would also receive written notice.

Meanwhile, discussions by Fox Soccer Channel to acquire Setanta Sports are still ongoing and no agreement has been publicized as of yet. Whether Setanta Sports US will become Fox Soccer Plus on March 1 or whether Setanta will simply perish away is not known at this time.

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