Bundesliga launches new bar finder tool in the United States

The Deutsch Football League released a ‘Bundesliga bar finder’ to help American fans find matches at local locations. The service allows access to bars that broadcast the German top flight matches each week. Users can access the tool at the Bundesliga website or app.

As of now, there are 32 cities that fans can choose from. Each city displays a dropdown menu with specific bars that air these Bundesliga games. Also, the website also shows users Bundesliga schedules. At the same time, it displays channel and streaming service information.

News of the ‘Bundesliga Bar Finder’ could not have come at a better time for fans. Bayern Munich and Borussia Dortmund, the two most popular clubs in Germany, face off on Saturday at 12:30 (ET).

Bundesliga International Chief Marketing Officer Peer Naubert was delighted with the announcement. “Week in week out, we see the passion of the Bundesliga fans in Germany, in the U.S. and across the globe,” said Naubert.

Bundesliga bar finder

“Watching football together with friends and family is a core part of the Bundesliga’s mantra – Football As It’s Meant To Be – and working with ESPN to launch the ‘Bundesliga Bar Finder’ allows supporters in the US to share those unforgettable moments, all the highs and the lows, deepening the connection to their favorite clubs together with their Bundesliga family.”

The Bundesliga is currently one of the more popular soccer leagues in the U.S. Although the Premier League is clearly a fan favorite here Stateside, recent studies show that American sports fans still support the Bundesliga quite a bit.

Despite the growing market for the German league, officials have been trying to expedite this growth for some time. In fact, the league has been in talks to sell their global media rights to help boost interest. Bundesliga currently generates less than $265 million per season. The Premier League, on the other hand, rakes in about $2 billion annually.

PHOTO: IMAGO / FC Bayern München