Mike Forde is the Performance Director at Chelsea Football Club. He joined me last week to talk about the the direction of performance analysis in football; specifically, in the wake of this mention in Simon Kuper and Stefan Symanski’s book Soccernomics (or, How England Lose, as distributed in England), what football can take from the type of analytical approach Major League Baseball has incorporated over the last decade. Mike talks about his views on managing data, incorporating objective analysis, and the direction football moves with as this approach is assimilated into the game.