Category: ESPN Plus

ESPN Plus’ niche audiences could help increase MLS exposure

Self-dubbed as the “Netflix for sports,” ESPN+, a new streaming service from Disney is set to make its debut this spring. Beyond the recycling nomenclature once used by ESPN to brand syndicated college sports broadcasts on regional sports networks and local over-the-air channel, this concept is entirely new. The service will cost just $4.99 a month, but serves as a hybrid of sorts — giving access to ESPN and ESPN programming if you have a cable or satellite subscription to those channels, but also offering a slew of niche sports which are exclusively available via ESPN+ but don’t require a cable/satellite ... Read more