Hot on the heels of the news that FOX Sports has acquired the rights to Xolos games in the United States for both English- and Spanish-language broadcasts, we can now reveal that FOX Sports has picked up more Liga MX TV rights. This time it’s for Club de Fútbol Monterrey, the oldest active team in Mexico, and Santos Laguna, the current Liga MX champions.
Importantly, FOX’s English- and Spanish-language coverage of Santos Laguna home games won’t begin until July 2019. But the good news is that FOX’s US TV rights for Monterrey will begin in late July 2018.
Monterrey’s home games in English-language will be televised on FS1 or FS2, while the Spanish-language broadcasts will be on FOX Deportes.
“We thank the Monterrey Club Board of Directors for the opportunity and confidence to be able to broadcast the Club’s games through FOX Sports in Mexico, Latin America and the United States,” said Carlos Martínez, President of FOX Networks Group Latin America. “The acquisition of these rights is part of the strategy of FOX Networks Group to offer relevant content for our subscribers.”
With Santos Laguna, the Spanish-language broadcasts beginning in July 2019 will be available on FOX Deportes. We haven’t been able to get confirmation yet regarding the English-language rights for Santos.
One of the most interesting developments to key an eye on will be how much of an impact Liga MX will have on MLS TV ratings. It’s possible that Liga MX and MLS working more closely together on partnerships such as the Campeones Cup could help MLS. On the other hand, MLS could see TV ratings start to dip as more sports fans see how more entertaining Liga MX is in comparison.
In Mexico’s Liga MX, the TV rights are handled on a club-by-club basis instead of league-wide.