MLS reveals strategic plan to improve TV ratings in US

The irony of the MLS TV ratings problem is that the actual coverage of the league by FOX, ESPN and Univision has been the best the league has ever seen. All three broadcasters are doing a stellar job at bringing the games into the homes across the United States. But viewers don’t have enough reasons why they should watch games on national television that don’t involve their local team.

TV isn’t the problem. The way MLS is structured is.

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