Univision leading the way in Copa America TV ratings with FOX Sports trailing behind

After the first week of Copa America Centenario matches, the TV ratings show a clear winner in the United States with Univision averaging 2.8 million viewers per game compared to FOX Sports, which is averaging 831,100 viewers per game on FOX Sports 1 (and an average of 716,417 when combined with FOX Sports 2 ratings). It’s no surprise that Univision is leading the pack given that the tournament features mostly Latin teams that are more appealing to a Spanish-language audience. Plus, Univision has the advantage of featuring more games on its over-the-air network while FOX Sports has preferred to feature most … Continue reading Univision leading the way in Copa America TV ratings with FOX Sports trailing behind