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Why Neymar is destined to become soccer’s most marketable star

Firstly, he must keep improving on the pitch. As shown by Messi, even with a lack of public personality you can still rake it in, provided you speak with your boots. Ronaldo is 31, Messi 28. Within three years it’s probable, should he continue developing at the same rate, that Neymar will be the finest soccer player out there.

SEE MORE: Why isn’t Barcelona hated like other big clubs?

Secondly, he should learn English. If he added that string to his bow, he’d be able to reach even more people and become an even greater marketing dream.

And thirdly, and perhaps cynically, is the right choice about when and with whom to change his status from eligible bachelor to taken man. Beckham’s popularity and status around the world went through the roof when he married Victoria “Posh Spice” Adams. People who had no interest in soccer all of a sudden knew who he was. Although love should be a question of the heart and nothing else, knowing Neymar’s head for marketing and eye for an opportunity, nothing can be ruled out – not least him becoming part of a new, perfect “power couple.”

Neymar is the prince, but he has his eyes on the king’s throne. And when he gets it, please direct enquiries about hiring the advertising space on the back to his entourage.

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2 Comments

2 Comments

  1. toby

    October 24, 2015 at 3:54 am

    Neymar has to play in England to become the biggest soccer brand. Messi is a big brand because he is the best player in the world, but Ronaldo brand is the biggest in football because he played for the team with the most supporters in the Man Utd and became global famous due to them,not Real Madrid.

    Florentino Perez called it the English model. This was a strategy of growing Real Madrid’s global brand by buying big name players from England and using their fame from the bigger Premier League market to grow their brand. The Premier League gets four times the weekly global viewership that La Liga gets around the world so to be a global brand you need to play in the Premier League. Beckham and Ronaldo are the biggest brands in soccer history because they played for the club with the most followers in Man Utd and Real Madrid have used their fame to grow their brand. It is Real Madrid and Barcelona target Premier League players because Premier League player brands have bigger global reach.

    Germany has a ton of good players especially in the Bayern team, but the Germany players with the most followers on social media are the English based German players, because playing in Premier League has made their brand bigger. In the 2010 World Cup many of the Spanish players were upset that Fernando Torres and Fabregas were being mobbed by the local fans, while the Barcelona and Real Madrid players were being ignored, because Premier League has 10 times the number of viewers in Africa than La Liga.

    The only way Neymar could become the biggest brand in world football without playing in England is if he becomes undoubtedly the best player in the world for about 5 years straight. Fat Ronaldo said he regrets never playing in England because his brand has been slightly forgotten because he never played in the league with the biggest global reach.

  2. Flyvanescence

    October 22, 2015 at 10:46 pm

    You forgot to mention he is an outrageously shameless diving cheater.

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