FOX beating Telemundo in World Cup TV ratings

FOX Sports has leapt ahead of Telemundo in generating more TV viewers for World Cup games on English-language television compared to Spanish-language TV for the first 11 match days.

The World Cup games on FOX and FS1 are averaging 2,208,563 viewers, while Telemundo’s average is 2,048,063. Compared to the first five match days of Russia 2018, the viewing average for FOX Sports has increased from 2.1 million to 2.28 million but Telemundo’s average has decreased (from 2,192,083 for match day one through five) to the current 2.0 million.

To date, World Cup games are averaging 4.2 million viewers per game across Telemundo and FOX Sports combined.

The reason behind the boost for FOX Sports is the increased number of games televised live via the over-the-air FOX network, which is in 116 million homes. Through match day 11, FOX Sports has had 18 games shown on the big FOX network. FOX Sports will also be boosted by six World Cup Round of 16 matches being featured on the FOX network between Saturday and Monday this weekend.

In comparison, Telemundo is in 65 million homes, which is far fewer than even FS1 (which is in 84 million homes). Plus Telemundo/Universo has been netting 46% of average per match World Cup viewership (through Tuesday) even though just 18% of the U.S. population is Hispanic.

With Mexico advancing to the Round of 16, Telemundo may be able to close the gap with FOX Sports given the popularity of El Tri in the United States. Likewise, the games featuring Colombia, Argentina, England and Portugal will feature impressive TV ratings from the significant number of Americans who are either from those countries or have ancestry from those nations.

Here are the TV ratings for the World Cup through match day 11:

DATE & KICKOFF TIME GAME TELEMUNDO FOX SPORTS TOTAL
Thurs., June 14; 11am ET Russia-Saudi Arabia 1,370,000 1,494,000 2,864,000
Fri., June 15, 8am ET Egypt-Uruguay 1190000 903,000 2093000
Fri., June 15, 11am ET Morocco-Iran 949000 1,695,000 2644000
Fri., June 15, 2pm ET Portugal-Spain 1840000 2,924,000 4764000
Sat., June 16, 6am ET France-Australia 490000 796000 1286000
Sat., June 16, 9am ET Argentina-Iceland 2210000 2,973,000 5183000
Sat., June 16, Noon ET Peru-Denmark 2450000 2001000 4451000
Sat., June 16, 3pm ET Croatia-Nigeria 1930000 2178000 4108000
Sun., June 17, 8am ET Costa Rica-Serbia 1660000 1826000 1660000
Sun., June 17, 11am ET Mexico-Germany 7120000 4,002,000 11122000
Sun., June 17, 2pm ET Brazil-Switzerland 4350000 4,086,000 8436000
Mon., June 18, 8am ET Korea-Sweden 746,000 750000 1,496,000
Mon. June 18, 11am ET Belgium-Panama 1600000 1364000 2964000
Mon., June 18, 2pm ET England-Tunisia 1430000 1931000 3361000
Tues., June 19, 8am ET Colombia-Japan 1520000 953000 2473000
Tues., June 19, 11am ET Poland-Senegal 1200000 1647000 2847000
Tues., June 19, 2pm ET Russia-Egypt 1260000 1957000 3217000
Weds., June 20, 8am ET Portugal-Morocco 1270000 1082000 2352000
Weds., June 20, 11am ET Uruguay-Saudi Arabia 1390000 1560000 2950000
Weds., June 20, 2pm ET Iran-Spain 1630000 2240000 3870000
Thurs., June 21, 8am ET Denmark-Australia 913000 854,000 1767000
Thurs., June 21, 11am ET Peru-France 1950000 1930000 3880000
Thurs., June 21, 2pm ET Argentina-Croatia 2030000 2560000 4590000
Fri., June 22, 8am ET Brazil-Costa Rica 1560000 1215000 2775000
Fri., June 22, 11am ET Nigeria-Iceland 1340000 2240000 3580000
Fri., June 22, 2pm ET Serbia-Switzerland 1410000 2310000 3720000
Sat., June 23, 8am ET Belgium-Tunisia 1270000 1861000 3131000
Sat., June 23, 11am ET Korea-Mexico 6600000 4433000 11033000
Sat., June 23, 2pm ET Germany-Sweden 3430000 5397000 8827000
Sun., June 24, 8am ET England-Panama 1510000 1623000 3133000
Sun., June 24, 11am ET Japan-Senegal 2380000 3505000 5885000
Sun., June 24, 2pm ET Poland-Colombia 3540000 4384000 7924000
  TOTAL VIEWERS 65,538,000 70,674,000 134,386,000
  AVG. VIEWERS PER GAME 2,048,063 2,208,563 4,199,563