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Leagues: Ligue Un

/ 561 days ago

Ligue 1 hires US marketing agency to promote league’s appeal

Ligue 1 is looking to heighten its marketing strategy in the US. There, it identified the growing soccer audience as a target. Therefore, the French top flight is partnering with rEvolution, a global sports and culture agency with headquarters in Chicago. The aim of the agreement is widespread for the league. Ligue 1 wants to […]