Both Apple and Major League Soccer (MLS) are tightlipped on sharing any metrics about viewership of its MLS Season Pass streaming service. In fact, no data has been made available since its launch. However, despite trying to keep performance numbers secret (even though streaming services such as Netflix do reveal numbers), we finally do have […]

Apple has announced that they are officially launching a Multiview feature for MLS Season Pass. The streaming service previously tested the feature in a beta program in April 2023. While the news is certainly welcomed by sports fans, Multiview is only be available on the Apple TV 4K streaming device. The Multiview feature allows viewers […]

For the first time this year, MLS 360 is available for free on YouTube. The whip-around show debuted ahead of the current Major League Soccer season. Previously only accessed by Apple TV+ subscribers or on MLS Season Pass, the show is set to be available on YouTube (as well as Apple TV) for the upcoming […]

Major League Soccer and Apple TV have debuted a one-month free trial to MLS Season Pass. It'll give soccer fans an opportunity to test drive the streaming subscription service. The free one-month trial is available now through October 31, 2023. After the free trial ends, MLS Season Pass renews at the monthly rate of $14.99 […]

In 2023, Major League Soccer has broken new ground in sports broadcasting with the introduction of MLS Season Pass. But how much is MLS Season Pass from Apple TV? A select number of games throughout the season are still shown on FOX's traditional national TV networks. But the league has largely left the old ways […]

The latest episode of the World Soccer Talk Podcast is presented by Sling. We discuss how to fix MLS Season Pass. Despite Apple and MLS being unwilling to share any metrics about how MLS Season Pass is doing, it's safe to say that MLS Season Pass is not in the zeitgeist of soccer watching in the United […]

Apple TV suffered a major outage on Saturday night that prevented consumers from watching programming on Apple devices. In particular, the Apple TV outage resulted in MLS Season Pass being down for approximately two hours on a big night for MLS fans. The timing couldn't be any worse. Viewers on Apple devices missed the entirety […]

Whether this week's report is true or not that MLS Season Pass subscriptions are falling well below the league's own projections is irrelevant. Apple countered, without revealing any metrics, that it was very happy with the progress. Honestly, though, it's too early in the 10-year partnership to begin panicking. Still, there are some cracks that […]

MLS, Apple and CBS Sports all face challenges in presenting soccer to its audiences. For MLS and Apple, the struggles revolve around convincing casual soccer fans to subscribe to a streaming package they may not want or believe in. With CBS, in their preparation for the launch of their new 24/7 soccer streaming channel, how […]

Major League Soccer made the leap into the great unknown on February 25th when it began streaming every game in a partnership deal with Apple. The 10-year deal is bold, risky and exciting, but how has the streaming subscription service done have month one? We take a look with the MLS Season Pass report card. […]

We can safely say that the honeymoon period for MLS Season Pass is over. Five gameweeks are in the can. Apple continues to make small improvements. However, reality has set home. We're now experiencing what most of us feel every MLS season. The buzz from the first few weeks has worn off. And with much […]