Whether this week's report is true or not that MLS Season Pass subscriptions are falling well below the league's own projections is irrelevant. Apple countered, without revealing any metrics, that it was very happy with the progress. Honestly, though, it's too early in the 10-year partnership to begin panicking. Still, there are some cracks that […]

MLS, Apple and CBS Sports all face challenges in presenting soccer to its audiences. For MLS and Apple, the struggles revolve around convincing casual soccer fans to subscribe to a streaming package they may not want or believe in. With CBS, in their preparation for the launch of their new 24/7 soccer streaming channel, how […]

Major League Soccer made the leap into the great unknown on February 25th when it began streaming every game in a partnership deal with Apple. The 10-year deal is bold, risky and exciting, but how has the streaming subscription service done have month one? We take a look with the MLS Season Pass report card. […]

We can safely say that the honeymoon period for MLS Season Pass is over. Five gameweeks are in the can. Apple continues to make small improvements. However, reality has set home. We're now experiencing what most of us feel every MLS season. The buzz from the first few weeks has worn off. And with much […]

One of the unintended consequences of MLS Season Pass is that the MLS co-commentators are no longer the stars of the show. It didn't used to be that way. When ESPN had rights to MLS, co-commentator Taylor Twellman was arguably the number one US Soccer and MLS analyst in the United States. He, along with […]

Anyone who has watched soccer games on Apple TV's MLS Season Pass this season will have noticed how crisp and detailed the picture quality is, for the most part. So much so that it's starting to make broadcasts of soccer games on other streaming services look inferior. While not quite the same, it does remind […]

On Monday, the actors of hit Apple TV+ show Ted Lasso made an appearance at the White House. Jason Sudeikis, Hannah Waddingham, Brett Goldstein, Brendan Hunt and Toheeb Jimoh all had a White House press briefing. The focus for their visit was not just as their characters. Instead, the crew was there to discuss mental […]

Ted Lasso and MLS Season Pass are the two biggest draws for soccer fans to Apple. One provides a great family-oriented show. The other is the home for every single game in the top men's soccer division in the United States. With MLS Season Pass broadcasting MLS games since late February, it as good a […]

In the past decade, leagues such as La Liga and Premier League have staggered kickoff times so that games are scheduled throughout a weekend from Friday through Monday. With MLS Season Pass, Major League Soccer has done the opposite. They've scheduled almost all the games across the same evening, making Saturday night appointment viewing. By […]

We're on record for claiming that MLS Season Pass is an audacious move. However, it's not perfect. But it is getting there. To make it better, here are the 5 MLS Season Pass issues that Apple need to fix: 1) Sports scores need to be switched off by default The default setting in Apple TV […]

FOX's MLS coverage is doing a disservice to the league this season. So far for 2023, none of the MLS games televised by FOX Sports are being called on-site. Instead, the duo of John Strong and Stu Holden are doing double duty of providing pre-game studio coverage as well as commentating games. To make matters […]

Apple may have an opt-out clause from its 10-year global deal with MLS. Revelations have surfaced about the possible stipulation which involves MLS Season Pass. According to The Athletic, Apple may be able to opt-out of the agreement if MLS Season Pass does not produce expected subscriber figures. Apple opt out clause with MLS? Garber […]

Major League Soccer has announced that they are entering a partnership with Box to Box Productions to create a new docuseries. The British production company is behind the popular "Formula 1: Drive to Survive" series on Netflix. This new show, however, will be available for fans on MLS Season Pass. MLS and the streaming service […]

Apple's 10-year streaming deal with MLS has begun. From the opening weekend, we sat back and watched MLS Season Pass in all its glory. No blackouts. Exceptional picture quality. Several excellent commentators. And an entertaining night of soccer. It was an enjoyable weekend to review the MLS Season Pass coverage in full. It was a […]

Fans of Major League Soccer may be pleased to hear that Apple TV+ is actively pursuing becoming the home of Pac-12 football in the near future. According to the New York Post, the newspaper is reporting that Apple TV+ has emerged as a favorite to acquire the Pac-12 football rights. It is reported that with […]