Reporter John Ourand, a two-decade veteran of Sports Business Journal and the leading sports TV industry insider in the United States, suggests that Apple TV's MLS viewership for the 2024 final was as low as 65,000 viewers on MLS Season Pass. Ourand, who now writes for the sports industry newsletter Puck, added that the game […]

The deal between Apple and MLS to broadcast every game in the American top flight was always a risk. In 2023, MLS Commissioner Don Garber even admitted it. On one hand, removing MLS from regional sports networks as well as only offering a slim number of games on FOX Sports has produced underwhelming results. On […]

Apple has cut the cost of its MLS Season Pass for the remainder of the 2024 season, bringing the fee down to its lowest price for the calendar year. The streaming service, which gives viewers access to all remaining regular season games and the playoffs, was priced at $14.99/month but has now fallen to $9.99 […]

The quarterfinals, semifinals, and final of the 2024 US Open Cup will be available for free on MLS Season Pass from Apple. The tournament only has seven games remaining as we enter the last eight of the competition. This announcement is significant for several reasons. On one hand, the US Open Cup has another streaming […]

We jump into reading the feedback from soccer fans throughout the United States and our analysis and experience about why soccer fans are not signing up for MLS Season Pass, fifteen months after the service launched on Apple TV. Has MLS moving to Apple left the door wide open for USL, NWSL, and EPL to […]

It's rare to see executives from MLS attending games in foreign leagues. With this in mind, eagle-eyed viewers who watched last Saturday's game between RB Leipzig and Borussia Dortmund may have spotted a familiar face in the crowd. TV cameras zoomed in on MLS Commissioner Don Garber high-fiving RB Leipzig executives during the East German […]

Apple is in talks with FIFA to acquire the global broadcast rights to 2025's FIFA Club World Cup in the United States. If the deal between FIFA and Apple goes through later this month, the FIFA Club World Cup could be the rocket fuel that MLS (Major League Soccer) needs to drive subscriptions to MLS […]

Apple's partnership with Major League Soccer has been a game changer, but have you noticed the impact it has had on the MLS Season Pass voices who cover the games? One of the benefits to Major League Soccer of bringing all of the production of games in-house is that it has complete control over the […]

Major League Soccer has reduced the number of commentators and analysts calling games on MLS Season Pass in 2024. The MLS Season Pass budget cuts are part of a business effort to reduce costs after spending on production costs exceeded expectations last year, sources told World Soccer Talk. In total, 18 people have been cut […]

Popular talk show host Jon Stewart has spoken about his experience at Apple TV+ and his impending return to cable TV. His experience at Apple TV+ made him feel like no one was watching. His words shed light on potential concerns for the tech giant ahead of several weeks of major milestones for the platform. […]

The Premier League is the undisputed worldwide leader when it comes to generating television revenue in soccer. After all, the English division not only brings in the most money, but they dominate other significant leagues. A previous report even showed that relegated English teams in 2022 earned higher broadcasting funds than champions of other European […]

Apple is ready for another busy season of Major League Soccer on MLS Season Pass in 2024, and that includes the second edition of the Leagues Cup. The competition involves every team in Major League Soccer and Liga MX. Played fully in MLS venues in the United States, the revolutionary competition made headway last year. […]

Major League Soccer and Apple TV are in year two of the MLS Season Pass era. The one-stop streaming platform for all things MLS returns, and there are several important changes for MLS Season Pass in 2024. Hence, the reason why we've created this MLS Season Pass FAQ for you to keep you informed. MLS […]

MLS Season Pass is one of many apps that'll be featured when the Apple Vision Pro headset launches on February 2, 2024. The headset is Apple's first 3D camera, capable of using augmented and virtual reality. While details about how the MLS Season Pass app will work within the headset are unavailable at press time, […]

MLS Commissioner Don Garber has admitted that MLS' revenue share agreement with Apple for MLS Season Pass contains risk. In a recent keynote address at the Columbia Sports Management Conference, Garber explained Major League Soccer's exclusive global streaming deal with Apple in more detail. "It's a partnership, and that's the most different aspect of it," […]