In the middle of a more than $1B remodelation, Real Madrid president Florentino Perez is working on a deal with Apple to make an "Infinite Santiago Bernabeu."

Apple has cut the cost of its MLS Season Pass for the remainder of the 2024 season, bringing the fee down to its lowest price for the calendar year. The streaming service, which gives viewers access to all remaining regular season games and the playoffs, was priced at $14.99/month but has now fallen to $9.99 […]

FIFA has officially opened the tender process for broadcasting rights to the Club World Cup in Europe and sub-Saharan Africa. As a result, media companies in these two areas can now bid to hold exclusive rights for the 2025 and 2029 renditions of the tournament. Outlets wanting to submit an official offer now have until […]

Talks linking Apple as a broadcaster for the 2025 FIFA Club World Cup have officially broken off. The two sides previously negotiated for months. The global governing body of the sport supposedly valued a media partnership for the tournament at around $4 billion. Apple, however, has balked at the request after reportedly considering only going […]

MLS Season Pass is half-off for the rest of the 2024 season. Based on league play, all teams are beyond the halfway point in the season. Consequently, the push for the MLS Cup Playoffs will ramp up, and MLS Season Pass has coverage of every game available. As of July 1, fans can get a […]

FIFA's reformulated Club World Cup has hit yet another snag. The governing body of the sport previously revealed that the competition would expand from seven teams to 32. The changes were made ahead of the 2025 version of the tournament here in the United States. This decision, however, has been met with intense backlash from […]

Apple has introduced a new feature for soccer fans streaming matches on MLS Season Pass. The tech company previously launched the over-the-top streaming service following their massive deal with the North American league. MLS Season Pass is currently the home of every single MLS game on TV. This will continue to be the case until […]

Apple is attempting to hire a senior engineer to bring their television and sports app to Android. The tech giant has historically avoided allowing Android users access to their key services. Nevertheless, the new job posting suggests that they may soon finally introduce Apple TV+ to their main competitor platform. Initially launched in 2019, Apple […]

The quarterfinals, semifinals, and final of the 2024 US Open Cup will be available for free on MLS Season Pass from Apple. The tournament only has seven games remaining as we enter the last eight of the competition. This announcement is significant for several reasons. On one hand, the US Open Cup has another streaming […]

Those who have not subscribed to MLS Season Pass for the 2024 season can take advantage of a major discount. Starting Wednesday, May 1, the seasonal option for MLS Season Pass drops to $69. Even though most teams have already played around 11 games in the current MLS season, much of the best action is […]

We jump into reading the feedback from soccer fans throughout the United States and our analysis and experience about why soccer fans are not signing up for MLS Season Pass, fifteen months after the service launched on Apple TV. Has MLS moving to Apple left the door wide open for USL, NWSL, and EPL to […]

Apple is close to securing a major deal with FIFA to acquire global streaming rights to the 2025 Club World Cup in the United States. If finalized, it would mark Apple's latest high-profile move into live sports broadcasting after inking deals with Major League Soccer, Major League Baseball, and others. But the Club World Cup […]

Apple is in talks with FIFA to acquire the global broadcast rights to 2025's FIFA Club World Cup in the United States. If the deal between FIFA and Apple goes through later this month, the FIFA Club World Cup could be the rocket fuel that MLS (Major League Soccer) needs to drive subscriptions to MLS […]

It's been more than a year since MLS Season Pass has launched, so it's perfect timing to identify the pros and cons of the streaming product and the market conditions impacting it. What has improved, what needs to improve, and what issues are impacting the growth of Major League Soccer's revolutionary streaming product such as […]

MLS Season Pass from Apple TV is in its second season as the global streaming home for Major League Soccer. There are plenty of pros and cons about the streaming product, but how many people are watching MLS on Apple TV? We take a closer look to share what has been revealed thus far. Answering […]