Those who have not subscribed to MLS Season Pass for the 2024 season can take advantage of a major discount. Starting Wednesday, May 1, the seasonal option for MLS Season Pass drops to $69. Even though most teams have already played around 11 games in the current MLS season, much of the best action is […]

We jump into reading the feedback from soccer fans throughout the United States and our analysis and experience about why soccer fans are not signing up for MLS Season Pass, fifteen months after the service launched on Apple TV. Has MLS moving to Apple left the door wide open for USL, NWSL, and EPL to […]

Apple is close to securing a major deal with FIFA to acquire global streaming rights to the 2025 Club World Cup in the United States. If finalized, it would mark Apple's latest high-profile move into live sports broadcasting after inking deals with Major League Soccer, Major League Baseball, and others. But the Club World Cup […]

Apple is in talks with FIFA to acquire the global broadcast rights to 2025's FIFA Club World Cup in the United States. If the deal between FIFA and Apple goes through later this month, the FIFA Club World Cup could be the rocket fuel that MLS (Major League Soccer) needs to drive subscriptions to MLS […]

It's been more than a year since MLS Season Pass has launched, so it's perfect timing to identify the pros and cons of the streaming product and the market conditions impacting it. What has improved, what needs to improve, and what issues are impacting the growth of Major League Soccer's revolutionary streaming product such as […]

MLS Season Pass from Apple TV is in its second season as the global streaming home for Major League Soccer. There are plenty of pros and cons about the streaming product, but how many people are watching MLS on Apple TV? We take a closer look to share what has been revealed thus far. Answering […]

The second full season of MLS Season Pass is already one month old, and it is hard to say how successful Apple is with its mega-investment. Apple is reporting that it is content with the number of subscriptions the $2.5 billion deal that extends for 10 years is pulling in. Yet, the growth from year […]

For the first time in the 2024 season, Apple has offered fans a free trial of MLS Season Pass. However, one major caveat limits the number of people who can take advantage. The redemption code is only available for users who subscribed to MLS Season Pass last year. Apple is providing previous subscribers with one […]

MLS Season Pass, the global streaming platform for Major League Soccer, is no longer free to T-Mobile users as one of the best deals. That deal allowed soccer fans in the United States to see every game in Major League Soccer at no cost. Now, they will have to pay full price, monthly or annually. […]

Commentators on MLS Season Pass will not be sharing too many opinions on the ongoing referee debacle in the league. As things stand, the Professional Soccer Referees Association (PSRA) is in a lockout from the Professional Referee Organization (PRO). PRO determines the match officials for MLS contests, but it is not going with any PSRA […]

Lionel Messi has worked wonders for MLS Season Pass in his brief time with Inter Miami. The Argentine's popularity drove subscriptions when he arrived ahead of the inaugural Leagues Cup. However, Messi's career is nearing its end despite his success and ability. As Messi is turning 37, his contract with Inter Miami expires at the […]

T-Mobile wireless customers no longer have MLS Season Pass for free, but there are other ways to save on the Major League Soccer streaming platform. In the debut season of Apple's service, having free access would have been a major bonus for T-Mobile users. There is no way of telling how many people used T-Mobile's […]

Major League Soccer has gained significant public interest since its inaugural season in 1996. There is, however, still work to do to catch other major sports leagues in the United States. Viewership in MLS remains an extremely distant fifth among these top sports leagues here Stateside. MLS is attempting to boost its ratings and broadcasting […]

Apple is continuing to keep a lid on official viewership numbers regarding MLS Season Pass. The massive tech company previously signed a 10-year deal to become the media home of Major League Soccer. The agreement was in place ahead of the 2023 campaign. As of yet, Apple has not released statistics regarding the streaming service. […]

In the debut edition of MLS Season Pass, T-Mobile users had included access to watch every game in Major League Soccer on Apple's streaming platform. With access available for the whole season, T-Mobile subscribers saved $100 on MLS Season Pass. It was a major perk for T-Mobile users, particularly if they had an iPhone. Now, […]