Slowly but surely, the agency that’s producing the TV commercials to promote FOX Sports’ coverage of this summer’s World Cup is getting better. But with less than 45 days to go, time is running out if they want to capture the attention of mainstream America.

So far we haven’t had any very memorable TV commercials from FOX Sports, but this one comes close.

In the new TV commercial, the agency gets straight to the point by focusing on Messi as one of the major reasons why we should watch the World Cup this summer.

At least they didn’t compare Messi to King Kong. And it’s better than this overplayed one.

 

READ MORE:

• Cord cutter’s guide to World Cup 2018

• World Cup TV schedule

• World Cup shirts for all 32 teams

• FAQ on World Cup TV coverage in USA

• Schedule of soccer friendlies in USA this summer

 

Here’s the video from FOX Sports: