FOX Soccer Daily Averages 31,750 Viewers On FOX Sports 1; ESPN FC Light Years Ahead

In the battle of the daily soccer TV shows that launched in August between ESPN2’s ESPN FC and FOX Sports 1’s FOX Soccer Daily, there’s one clear winner — ESPN FC.

For the episodes that were broadcast in August, FOX Soccer Daily is averaging 31,750 viewers on FOX Sports 1. ESPN FC, meanwhile, is light years ahead in the average number of viewers. Even reruns of ESPN FC’s show that are televised in the early morning hours are generating a greater average viewing audience than the best episode of FOX Soccer Daily thus far.

FOX Sports 1:

FOX Soccer Daily (Mon., Aug. 19, 4-4:30pm): 39,000 viewers
FOX Soccer Daily (Thurs., Aug. 22, 4-4:30pm): 29,000 viewers
FOX Soccer Daily (Mon., Aug. 26, 5-5:30pm): 34,000 viewers
FOX Soccer Daily (Thurs., Aug. 29, 5-5:30pm): 25,000 viewers

ESPN2:

ESPN FC (Sun., Aug, 11, midnight-1am): 169,000 viewers
ESPN FC (Mon., Aug. 12, 5:30-6pm): 104,000 viewers
ESPN FC (Tues., Aug. 13, 5:30-6pm): 100,000 viewers
ESPN FC (Wed., Aug. 14, 4:30-5pm): 162,000 viewers
ESPN FC (Wed., Aug. 14, 5-5:30pm): 101,000 viewers
ESPN FC (Sun., Aug. 18, midnight-1am): 84,000 viewers
ESPN FC (Mon., Aug. 19, 5:30-6pm): 143,000 viewers
ESPN FC (Tues., Aug. 20, 5:30-6pm): 141,000 viewers
ESPN FC (Sun., Aug. 18, midnight-1am): 84,000 viewers
ESPN FC (Fri., Aug. 16, 1am-1:30am): 65,000 viewers
ESPN FC (Thurs., Aug. 15, 6-6:30pm): 55,000 viewers
ESPN FC (Sun., Aug. 25, 11:30pm-12:30am): 183,000 viewers

Meanwhile, the launch of FXX on September 2, where the comedy channel replaced FOX Soccer, is paying dividends for FOX.

In Primetime, compared to Fox Soccer Channel’s September 2012 averages, FXX posted gains of +860% in Adults 18-34 (48,000 vs. 5,000); +536% in Adults 18-49 (70,000 vs. 11,000); and +268% in Total Viewers (81,000 vs. 22,000). Compared to Fox Soccer Channel delivery on Labor Day 2012, FXX posted gains of +500% in Adults 18-34 (48,000 vs. 8,000); +289% in Adults 18-49 (70,000 vs. 18,000); and +108% in Total Viewers (81,000 vs. 39,000).

In Total Day, compared to Fox Soccer Channel’s September 2012 averages, FXX posted gains of +550% in Adults 18-34 (39,000 vs. 6,000); +315% in Adults 18-49 (54,000 vs. 13,000); and +209% in Total Viewers (68,000 vs. 22,000). Compared to Fox Soccer Channel delivery on Labor Day 2012, FXX posted gains of +1,850% in Adults 18-34 (39,000 vs. 2,000); +800% in Adults 18-49 (54,000 vs. 6,000); and +467% in Total Viewers (68,000 vs. 12,000).

H/T Son of the Bronx and FXX press release.

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