ITVN today announced it has dropped its Setanta On Demand service because Setanta doesn’t currently have rights to broadcast the programming on an ‘on demand’ basis.
“We are hoping to offer a video on demand service in the new season,” said Fabian Citraro, VP of Sales at ITVN.
The live Setanta programming is available as before. However, the dropping of the On Demand service will be a huge blow for football fans since the ITVN box doesn’t currently allow you to record programs (many of which are on during the daytime when football fans are at work).
It appears that Setanta’s current license agreement doesn’t give them permission to broadcast matches on an on-demand basis.