Reporter John Ourand, a two-decade veteran of Sports Business Journal and the leading sports TV industry insider in the United States, suggests that Apple TV's MLS viewership for the 2024 final was as low as 65,000 viewers on MLS Season Pass. Ourand, who now writes for the sports industry newsletter Puck, added that the game […]

The deal between Apple and MLS to broadcast every game in the American top flight was always a risk. In 2023, MLS Commissioner Don Garber even admitted it. On one hand, removing MLS from regional sports networks as well as only offering a slim number of games on FOX Sports has produced underwhelming results. On […]

The most highly-anticipated MLS game of the entire 2024 season thus far delivered dismal ratings across US television. The October 2nd game between Columbus Crew and Inter Miami featured two teams fighting for the Supporters’ Shield. It also featured the two best coaches in MLS (Wilfried Nancy and Tata Martino) as well as the biggest […]

Apple has cut the cost of its MLS Season Pass for the remainder of the 2024 season, bringing the fee down to its lowest price for the calendar year. The streaming service, which gives viewers access to all remaining regular season games and the playoffs, was priced at $14.99/month but has now fallen to $9.99 […]

Reddit has announced content partnership deals with the NBA, NFL, and MLB. With these new agreements, Reddit has the license to post video highlights on its website, plus the opportunity to do AMAs (Ask Me Anything) with star athletes from those leagues. In return, Reddit intends to share the revenue it obtains from advertisers with […]

MLS Season Pass is half-off for the rest of the 2024 season. Based on league play, all teams are beyond the halfway point in the season. Consequently, the push for the MLS Cup Playoffs will ramp up, and MLS Season Pass has coverage of every game available. As of July 1, fans can get a […]

Apple has introduced a new feature for soccer fans streaming matches on MLS Season Pass. The tech company previously launched the over-the-top streaming service following their massive deal with the North American league. MLS Season Pass is currently the home of every single MLS game on TV. This will continue to be the case until […]

Apple is attempting to hire a senior engineer to bring their television and sports app to Android. The tech giant has historically avoided allowing Android users access to their key services. Nevertheless, the new job posting suggests that they may soon finally introduce Apple TV+ to their main competitor platform. Initially launched in 2019, Apple […]

The quarterfinals, semifinals, and final of the 2024 US Open Cup will be available for free on MLS Season Pass from Apple. The tournament only has seven games remaining as we enter the last eight of the competition. This announcement is significant for several reasons. On one hand, the US Open Cup has another streaming […]

A Portland Timbers announcer was heard criticizing head coach Phil Neville live on air during a match Wednesday night. The club was playing a Major League Soccer Western Conference clash against the San Jose Earthquakes on the night. As Portland entered the halftime break down 2-0, the announcer did not realize that his mic was […]

Those who have not subscribed to MLS Season Pass for the 2024 season can take advantage of a major discount. Starting Wednesday, May 1, the seasonal option for MLS Season Pass drops to $69. Even though most teams have already played around 11 games in the current MLS season, much of the best action is […]

We jump into reading the feedback from soccer fans throughout the United States and our analysis and experience about why soccer fans are not signing up for MLS Season Pass, fifteen months after the service launched on Apple TV. Has MLS moving to Apple left the door wide open for USL, NWSL, and EPL to […]

It's rare to see executives from MLS attending games in foreign leagues. With this in mind, eagle-eyed viewers who watched last Saturday's game between RB Leipzig and Borussia Dortmund may have spotted a familiar face in the crowd. TV cameras zoomed in on MLS Commissioner Don Garber high-fiving RB Leipzig executives during the East German […]

When Inter Miami and Lionel Messi visit Gillette Stadium this weekend, New England Revolution expects record-breaking attendance. More than 60,000 people are anticipated to attend the game in Foxborough. However, it is quite unlikely that anybody will know until at least an hour before kickoff if the Argentine will be starting. On Saturday, Inter Miami […]

Apple is close to securing a major deal with FIFA to acquire global streaming rights to the 2025 Club World Cup in the United States. If finalized, it would mark Apple's latest high-profile move into live sports broadcasting after inking deals with Major League Soccer, Major League Baseball, and others. But the Club World Cup […]