Those who have not subscribed to MLS Season Pass for the 2024 season can take advantage of a major discount. Starting Wednesday, May 1, the seasonal option for MLS Season Pass drops to $69. Even though most teams have already played around 11 games in the current MLS season, much of the best action is […]

We jump into reading the feedback from soccer fans throughout the United States and our analysis and experience about why soccer fans are not signing up for MLS Season Pass, fifteen months after the service launched on Apple TV. Has MLS moving to Apple left the door wide open for USL, NWSL, and EPL to […]

It's rare to see executives from MLS attending games in foreign leagues. With this in mind, eagle-eyed viewers who watched last Saturday's game between RB Leipzig and Borussia Dortmund may have spotted a familiar face in the crowd. TV cameras zoomed in on MLS Commissioner Don Garber high-fiving RB Leipzig executives during the East German […]

When Inter Miami and Lionel Messi visit Gillette Stadium this weekend, New England Revolution expects record-breaking attendance. More than 60,000 people are anticipated to attend the game in Foxborough. However, it is quite unlikely that anybody will know until at least an hour before kickoff if the Argentine will be starting. On Saturday, Inter Miami […]

Apple is close to securing a major deal with FIFA to acquire global streaming rights to the 2025 Club World Cup in the United States. If finalized, it would mark Apple's latest high-profile move into live sports broadcasting after inking deals with Major League Soccer, Major League Baseball, and others. But the Club World Cup […]

Apple is in talks with FIFA to acquire the global broadcast rights to 2025's FIFA Club World Cup in the United States. If the deal between FIFA and Apple goes through later this month, the FIFA Club World Cup could be the rocket fuel that MLS (Major League Soccer) needs to drive subscriptions to MLS […]

The window of opportunity to increase Apple's MLS Season Pass signups with Lionel Messi is rapidly closing. Shortly before the start of the Copa America and two friendlies in the US, the Argentine's erratic nature will prompt him to report to training camp to ensure he is fit for the national team. Argentina will be […]

With MLS Season Pass, Major League Soccer and Apple have created a streaming service ahead of its time. No other soccer league worldwide has a deal that's as revolutionary. The 10-year partnership, unheard of in soccer circles, ensures anyone can sign up and pay to watch games on a single platform. No blackouts. No headaches. […]

It's been more than a year since MLS Season Pass has launched, so it's perfect timing to identify the pros and cons of the streaming product and the market conditions impacting it. What has improved, what needs to improve, and what issues are impacting the growth of Major League Soccer's revolutionary streaming product such as […]

MLS Season Pass from Apple TV is in its second season as the global streaming home for Major League Soccer. There are plenty of pros and cons about the streaming product, but how many people are watching MLS on Apple TV? We take a closer look to share what has been revealed thus far. Answering […]

Major League Soccer commissioner Don Garber certainly stokes the fire when it comes to controversial statements about the American top flight. However, one thing Garber nailed was that MLS faces stiff competition when trying to lure TV viewership to the United States. The litany of European leagues have considerable followings in the United States, and […]