Interview with Panini America about soccer trading cards

According to eBay’s State of Trading Cards report, the influx of sports card collectors has had a dramatic effect on the soccer card industry. Soccer cards sales on eBay grew by an astronomical 1568% from 2020 to 2021.

At the center of the soccer card boom is Panini America.

We reached out to Panini America to learn more about the rising interest in collecting soccer trading cards, as well as to find out how Panini is keeping up with the demand.

Other topics we discuss in the interview with Panini America’s VP of Marketing Jason Howarth include:

• The major differences between what Panini soccer products customers buy in the United States compared to the rest of the world,

• How Panini America sees itself as different against the competition from Topps and others,

• The impact that social media has had on the growth of sports trading cards,

• What we can expect from Panini for Christian Pulisic and David Beckham trading cards,

• The differences between player-worn and game-worn relic materials,

• What the hottest soccer products are from Panini,

• Plans for US Women’s National Team products,

• And much more.

Articles from our series focused on soccer trading cards and stickers:

• Soccer trading cards: Why it’s time to consider investing in the hobby
• What makes soccer trading cards valuable, and why and how to get them graded
• Collecting Panini’s Euro 2020 stickers is a perfect accompaniment to watching the tournament
• Where to buy soccer trading cards, and how hobby and retail boxes are different

Videos: Unboxing of soccer cards and stickers