It is safe to say Welcome to Wrexham financially impacted the Welsh club. The docuseries follows the team as celebrity owners Ryan Reynolds and Rob McElhenney attempt to take Wrexham A.F.C to new heights.
Popularity of the first season has helped fuel the need for a second season. In fact, a television statistics aggregator suggested Welcome to Wrexham ranked seventh in the most-watched U.S. shows at the beginning of September. McElhenney has since announced that season two will be available in 2023.
Because the show is so popular, Wrexham created record sales in merchandise. In a statement released by the club, online sales exceeded $400,000 during a period from August to September. This does not include sales at the physical team shop at the Racecourse Ground or elsewhere in the city.
“There was never any doubt that the interest in Club merchandise would increase because of the documentary but even the most optimistic projections did not reach the above levels,” the statement read.
For comparison, the team claims that total online sales were around $67,000 in the similar timeframe last year.
Re-sellers jumping on Wrexham sold-out kits
The club claimed that the team’s third shirt would be a “go-to” product for fans of the show. However, both this jersey and the home kit are currently sold out. Re-sellers have been hitting places like eBay to cash in on the frenzy.
Previous sales on the site show that Wrexham jerseys have been regularly re-selling for $150-$400. The current highest price for a Wrexham jersey purchased on eBay is an astounding $562.
The team’s away blue jersey is still currently available on the team’s website. Nevertheless, there are only a few small sizes remaining. Wrexham have, however, stated that a new supply of the jerseys will soon be accessible.
“The good news is that more training wear stock is on the way over the next few weeks with a significant top-up order of match shirts due before Christmas,” claimed the club.
World Soccer Talk reached out to kit suppliers Macron for comment but have yet to hear back.
PHOTO: IMAGO / Sports Press Photo
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