It’s not every day that you come across a story that makes you do a bit of a double take, but that’s exactly what happened to me when I found this article announcing that PSG have formed a partnership with McDonald’s. That obviously isn’t the funny part, we’ve seen fast food chains mixing with football clubs in the past. What really got me was the reasoning behind it and the product that is going to be coming out of it.
“To associate our brand to that of Paris Saint-Germain was an obvious choice for us, given how similar our publics are, in their diversity and their desire to experience strong emotions and share moments of pleasure,”
That is an actual quote by Fabrice Buisson, the director of McDonald’s Ile-de-France region.
Now, I’m not sure what kind of experience one has at a McDonald’s in Paris, but I assume it’s fairly similar to the one that I would have at my local McDonald’s here in the United States. The only strong emotion I have when eating there is overwhelming sadness and guilt knowing that my standard of living has fallen so far. But I imagine a supporter has the same feeling when they leave the Parc des Princes, the shame that they’re supporting a team that is ultimately going to contribute to obesity, heart failure and their inevitable death. The only moment of pleasure one has when at a McDonald’s is passing by a McDonald’s and thinking “Man, I can’t believe I used to eat there” as you pull into Taco Bell.
But that’s not the only thing that is coming out of this partnership, oh there is so much more. McDonald’s is going so far that they’re creating a meal deal called the “Menu Paris Saint Germain”. And in true World Soccer Talk fashion, we have an EXCLUSIVE look at what will be on said Meal Deal.
Now my French is a little rusty (I took it in high school, which clearly qualifies me to translate this secret document), but here’s what I’ve been able to decipher regarding the upcoming PSG Menu that will be available in 200 McDonald’s around the Paris region:
Chicken Sandwich With Douchez Sauce — It’s actually been around for years but nobody bothered to take it out of the box. It appears though that the chicken itself has been Pastore raised. Don’t look to much into that though, it just means that they let it out to run around for 45 minutes before putting it back in its cage.