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Nike defends USA home jersey against backlash of complaints

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In an interview with USA Today, Nike’s vice president of North America communications, defended the company’s design of the USA home jersey for 2015 that features a white shirt with black trim.

The biggest complaint among soccer fans in the United States this week is that the shirt has no red and blue in it. Black, white and yellow are not the colors of the USA.

“Not every team pays homage to the flag,” Charlie Brooks said on FTW. “Take Germany’s kit for example, world champions. The German flag is yellow, red and black. The kit is white with black trim on it. I understand people asking about the colors, but there’s also that level of not all national teams have to represent the flag.”

However, Brooks’ words don’t hold much weight. Germany’s home shirt for 2014/15 is white, black, gold and red.

But if he means Germany’s women’s home shirt for the 2015 Women’s World Cup, that one is white, black and red.

Neither shirt is yellow, red and black 2 out of the 3 colors represented on the national flag is better than Nike’s 1 out of 3 for the new USWNT shirt.

Brooks said that Nike wanted the jersey to “paint inspiration for the team itself, something crisp, stylish, sharp, strong and impactful, like the team itself.”

Brooks added that US Soccer is pleased with the design. But they would say that, wouldn’t they?

“They’re stoked,” Brooks said. “They love the uniforms.”

An important footnote to add is that Nike confirmed that the USA Men’s National Team will not be wearing this design as their home jersey during 2015, so there is a silver lining.

Regarding the design of the shirt, this may be another one where it looks better on television than it does close up. From a distance, the USA Women’s 2015 jersey is distinctive and the yellow-colored socks adds a unique perspective.

It’s only on close-up view (as below) that the shirt really does little to stoke interest. The shirt just looks like a white shirt with black trim. And the blue emblematic triangle is something that people won’t see when the jersey is worn.

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The jury is out on this one. Let’s see how it looks on television during a match to see whether our opinions change at all.

 

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31 Comments

31 Comments

  1. Donald Trump

    June 21, 2016 at 10:42 am

    No more Nike products for me, I am an American citizen, I am to see American colors in our Jerseys. Bye bye Nike. You did a terrible job this time.

  2. Jim Havener

    June 16, 2015 at 9:00 pm

    These uniforms are clearly a gross endorsement to Nike’s dedication to the University of Oregon. I think all US citizens should be insulted and boycott all Nike products.

  3. Hammster

    June 11, 2015 at 9:18 pm

    And what’s worse is that only the homer (which I refuse to buy) is available in men’s sizes for the US-WNT version, while the roadie (which I have already bought in the US-MNT version) is not. They’re going to use this as an excuse to say men don’t have any interest wearing shirts for the US-WNT. Very, very dirty, Nike. Shame!

  4. Hammster

    June 11, 2015 at 9:13 pm

    “Not every team pays homage to the flag,” Charlie Brooks said.

    Well, Mr. Brooks, I don’t give a flying f*** about “every team”… or *any* of them, for that matter. The only team I care about wears red, white, and blue. The end.

    • NL

      June 16, 2015 at 11:00 pm

      Well said, Hammster. And if Nike doesn’t have designers who can make a cool red, white, & blue kit, then obviously they’re the wrong folks for the job.

    • Earthgirl

      July 5, 2015 at 7:38 pm

      Exactly, Hammster! Our team is representing the USA in an international arena and they damn well need to wear at least something that says, USA…which is the red, white and blue. They want white shirts, fine…. but blue or red numbers, and ditch the yellow socks that only represent Nike.

  5. Anthony

    June 7, 2015 at 11:50 am

    the kit is OK as a third kit. I prefer the red an white stripe with navy shorts (it just says USA). But i would like to see them with classic solid navy numbers (no white box). I would also like to see an all navy kit with some stars (not the 90’s denim thing solid navy white stars, red and white socks). So the all white would fit as a third. Im not a fan of the neon dayglow highlighter shoes thing. i like the shoes the somewhat match the kit or be a neutral color like black or white. neon highlighter yellow is not neutral , nether is the neon orange, green or blue. I hate seeing a team dressed in all red kit with green shoes (except for portugal, bulgaria.. you get the point). Yes its true that not all teams follow thier national flag colors. examples are the netherlands (orange) and italy (blue) who follow royal colors. Austrailia (green/yellow) and new zealand (black/white) who follow other national colors

  6. Bill

    April 28, 2015 at 7:20 pm

    What else do you think Nike is going say. This kit only highlights Nike Cleats, what a surprise. It will be clear to Nike that this is a complete failure when people refuse to buy replicas. I will not even consider purchasing this kit for myself of my family. Good Luck Nike. You are clearly deaf.

  7. Becktemba

    April 28, 2015 at 5:28 pm

    Nice Raiders “Away” Soccer Jersey

  8. Josh

    April 28, 2015 at 4:29 pm

    I don’t mind the black and white at all. What I don’t understand, and what he failed to defend was the yellow or green socks.

  9. DwightZ

    April 28, 2015 at 4:12 pm

    Since Nike designed it, the company line has to support it. Since US Soccer signed off on it, they can’t now disavow it. The team that designed the Away kits at least showed some imagination. No matter how much they try to tout it, this kit basically looks like an afterthought (socks excepting)–a Hanes white T with black silkscreen accents created by a second year fashion design student. As for the socks–I’d swear that came from someone at the end of his/her rope who looked up and saw darling daughter returning from a soccer match, her white socks all grass stained. Voila!

    • Hammster

      June 14, 2015 at 1:06 am

      Even the 1994 Addidas “denim shirt” was better than this.

  10. Paul

    April 28, 2015 at 3:45 pm

    Don’t know about anyone else, but I don’t have much interest in watching Team Nike play. Wake me up when we dump Nike and get back to national teams.

  11. JA Linzner

    April 28, 2015 at 3:22 pm

    Are you people serious? When does the uniform matter. Uniforms are only used to identify team-mates not Nations. Personally I am tired of endless variations of RWB. It is important how the team plays, not which uniform they wear….I think it is a well cut and elegant design and the yellow is a great contrast.
    Play well ladies and prove to these Ultranationalists the the player makes the game not he uniform!

    • chris from Seattle

      April 28, 2015 at 4:27 pm

      You are one of the very few who think that. Love the team but these kits suck. Call them elegant if you want. I call them a lazy thrown together design by Nike.

  12. Mark B

    April 28, 2015 at 2:50 pm

    It looks like Nike just threw up their hands and said “Fu*k it I give up”

    But it seems like a lot of big companies as of late seem like the more money they make, the worse their product gets, EA, Microsoft etc.

  13. Terry Lash

    April 28, 2015 at 2:30 pm

    These white uniforms simply not world class. Except for the fluorescent green at the ankles these look more like warm kits than high quality game kits. And are players required to wear Nike shoes regardless of their preference? If not, there will be a startling clash of colors at the ankles/feet. I agree with others, it is time to shift to adidas as the provider of US WNT kits.

    • Mo

      April 28, 2015 at 2:31 pm

      Adidas is so boring. Puma would be better

      • Chris Sapien

        April 28, 2015 at 2:57 pm

        Except that Puma has their ridiculous ultra slim fit, sloppy neck jerseys which suck……….

  14. Mo

    April 28, 2015 at 2:30 pm

    Nike’s answer is just an excuse. The US soccer jersey has always used colors from the American flag; it’s a long established tradition. Because US Soccer and Nike want to constantly make money, the US jersey design has constantly changed but it has always had colors from the flag. Also Germany’s jersey is green for a reason (likely because German FA is green). Nike has no good reason for these colors other than they think they are stylish.

  15. Chris in Seattle

    April 26, 2015 at 11:54 pm

    Nike defends it. Big surprise it is basically the same white uniform for Oregon football. USSF needs to have standards. People need to not waste $$ on this. That is the only way to make Nike produce better. Don’t give them $$. Hopefully the USSF drops Nike for Adidas or Under Armor.

  16. Taylor

    April 24, 2015 at 10:59 pm

    Nike forgets that Germany has always been wearing white as their first kit (their 1954 and 1974 World Cup winning teams wore white and black) while United States never had the history of wearing black and white.

    It’s a good design. But I’ve been really disappointed with Nike’s designs lately. Uninspiring and trying to use big words to make the design looks great. It’s like “ok, if you don’t like this, you are not cool”.

    Would love to see United States decide a combination of colors that will forever be their home kit.

  17. Bo

    April 24, 2015 at 2:46 pm

    Just use the centennial jersey, please! gosh, it’s one of the best and should be our main jersey for years with few small changes. Most other nations don’t switch up 3 kits every single year. if so, one at least (mostly the home) stays close to the distinctive same.

    • Smokey Bacon

      April 24, 2015 at 5:58 pm

      Could not agree more.

    • Hammster

      June 11, 2015 at 9:21 pm

      Sorry, but the centennial jersey sucked too.

  18. Brass Monkey

    April 24, 2015 at 2:24 pm

    I don’t mind a change in the color palette; most “third” kits are cooler-looking than the home/away.

    I think that the real problem here is a crap, uninspired design. It’s a plain white shirt with a crest and a black stripe running down the side… looks like something that my kid would wear on Saturday.

  19. Mike

    April 23, 2015 at 3:13 pm

    This article make an important point. It may be Nike that designs this crap, but it is USSF that allows and enables it.

  20. EDub

    April 23, 2015 at 1:39 pm

    I don’t get the uproar. Every kit need not be R/W/B.

    It doesn’t make you less of a patriot, folks, I promise.

    • Eric

      April 23, 2015 at 7:05 pm

      Nike’s reasoning is stupid. Germany has black in their flag & black in the uniform. We don’t have black or that fluorescent color in our flag. Make the black, navy blue & every thing is fine. We need either blue or red in our uniforms. We are the red, white & blue, not the black, white & fluorescent yellow.

      • gk

        April 26, 2015 at 8:52 am

        The shirt cut is nice, but these colors are just “nike” colors. Fluerescent is chosen to match nike new shoes. White and black are just traditional nike colors.

        This should not be accepted.

  21. StellaWasAlwaysDown

    April 23, 2015 at 12:51 pm

    With all due respect Mr. Brooks, this isn’t Germany. Now, pretty please, put the colors of the flag back on the freaking kit.

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