The 2014 World Cup in Brazil has been one of the most entertaining World Cup tournaments in recent memory. With so many goals and upsets, every match has been interesting, but the commercials before the matches, at half time and post match have been entertaining too.
Many of the larger ad campaigns have been showing their typical 30-second features on TV, and then posting longer commercials online for viewers to watch. Over 1.2 billion minutes of World Cup commercials have been watched thus far according to YouTube, so we decided to rank our favorite 10 commercials below.
Gatorade’s “Win from Within” campaign features David Luiz, Cristiano Ronaldo and Lionel Messi training then playing while drinking Gatorade all set to the tune of famous Disney song, “Bibbidi-Bobbidi-Boo”.
What would happen if the rules of soccer were similar your wireless plan? Sounds bizarre, but the TV commercial also features Shakira, which is almost always a redeeming quality.
Model Adriana Lima is in several commercials for KIA promoting soccer, which doesn’t seem so hard when you’re, well, Adriana Lima. Kicking a ball at a shell-shocked youth football team will likely do the trick.
Some pick-up games take place outside and some take place in your home as David Beckham, Zinedine Zidane, Gareth Bale and Lucas Moura show us. Adidas’ commercial features the soccer legends playing indoors after playing a video game and just what can happen if you’re not careful.
What would soccer be without Neymar being able to dance past defenders, without Tim Howard making incredible saves, or without LeBron James’ impossible shots? Nike explores what would change if clones played the game and players like Wayne Rooney were left to work the docks and Cristiano Ronaldo found work as window model. One fan saves soccer by changing “Risk Nothing” back into “Risk Everything”. This is “The Last Game.”
5. Beats By Dre
Featuring Brazil’s poster boy, Neymar, Beats takes you behind the scenes and shows some of soccer’s best during their pre-game rituals. The commercial also features the fan’s preparing for a match, some by praying and some by drinking tea under a framed photo of Bobby Moore. In “The Game Before the Game” we see how everyone gets ready for the beautiful game.
One of the first commercials to be released leading up to the World Cup was Nike’s take on a pick-up game of soccer between friends. Transitioning from a regular neighborhood pitch to a sold-out crowd, the young men transform into their favorite players and even the Hulk. This is “Winner Stays.”
Hyundai has several ad’s for their new “Because Futbol” campaign, this ad features a man rushing home from work trying to avoid the big game that’s already happened. Running out of the office, turning off his radio and silencing his neighbor isn’t enough however as it’s spoiled at the last moment.
ESPN’s “I Believe” ad is a commercial video to sell the US Men’s National Team, and it works. Combining patriotism with imagery from the USMNT and American Outlaws, it gets you excited about the US team. No doubt.